Public relations (PR) undoubtedly plays a critical role in building your business’s brand narrative in the media, one that is different from what your customer knows is your curated brand messaging (think advertising and product packaging, or your website and social media) writes Samantha Dybac, CEO and founder The PR Hub PR’s voice is… Read more »
The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize PR is not a direct sales tool. The… Read more »
As we enter 2024, small and medium-sized businesses face a rapidly changing public relations landscape. Staying ahead of the curve in PR is more important than ever for these businesses to stand out, connect effectively with their audience, and achieve sustainable growth. PR expert Candice Gersun shares some simple strategies that will help you stay… Read more »
The PR landscape is always evolving. At The PR Hub we regularly evaluate how we get the most out of our clients’ budgets, are working as strategically as possible, and, of course, delivering results. Whether you have your feet firmly planted in the ‘DIY’ camp or have chosen to stick to your strengths and… Read more »
Mastering the art of choosing whether a media pitch or a media release is the right tactic is vital, particularly for startups and small businesses striving to achieve coverage, writes Anthony Caruana and Kathryn Goater, Co-CEO’s, of Media-Wize Media pitches are useful for suggesting a story or feature idea, providing expert commentary on topical… Read more »
In today’s competitive business landscape, effective public relations (PR) plays a vital role in enhancing brand visibility, reputation, and customer engagement, writes Kathryn Van Kuyk and Anthony Caruana, co-CEOs and co-Founders, Media-Wize For small businesses and startups, where resources may be limited, implementing a strategic PR approach is crucial. Here are five key steps… Read more »
For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »
There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are… Read more »
For many startups and small business owners, it is key to understand the difference between marketing and public relations (PR) so you can determine if your objectives require investment in both services, or if to begin with, you just want to focus on getting one right first, write Kathryn Van Kuyk and Anthony Caruana,… Read more »
Not every business seeks media coverage but it can happen to almost anyone. In some cases, it can be for great reasons. A new product might unexpectedly have a massive market impact. Or a celebrity may use your service and promote it on social media, putting you in the spotlight. But are you ready… Read more »
Timing is everything. Deciding when to start engaging with the media is pivotal to building awareness and achieving growth and business success, write Kathryn Van Kuyk and Anthony Caruana, co-CEOs, Media-Wize. We often meet startups and small business owners who want to start public relations activities but they sometimes have a lack of understanding… Read more »
While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »
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