Colourful wooden blocks spelling 'PR' sitting on a newspaper

Can PR really make a difference to your small business or startup? 

- March 12, 2024 3 MIN READ

  The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize  PR is not a direct sales tool. The… Read more »

media pr pitch- cameeraman behind a camera films people on an ice rink

PR tactics: When to use a media pitch

- December 11, 2023 2 MIN READ

  Mastering the art of choosing whether a media pitch or a media release is the right tactic is vital, particularly for startups and small businesses striving to achieve coverage, writes Anthony Caruana and Kathryn Goater, Co-CEO’s, of Media-Wize Media pitches are useful for suggesting a story or feature idea, providing expert commentary on topical… Read more »

Hand holds out a green leaf in shape of a heart: PR growth concept.Good PR can help nurture business growth

From obscurity to prominence: Nurturing growth through the power of PR  

- October 10, 2023 3 MIN READ

  In today’s competitive business landscape, effective public relations (PR) plays a vital role in enhancing brand visibility, reputation, and customer engagement, writes Kathryn Van Kuyk and Anthony Caruana, co-CEOs and co-Founders, Media-Wize   For small businesses and startups, where resources may be limited, implementing a strategic PR approach is crucial. Here are five key steps… Read more »

PR is an essential part of the marketing mix.

How PR fits into the marketing puzzle?

- August 22, 2023 2 MIN READ

For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »

overconfident businessman with collar flared and wearing a crown
Social Media

Does your LinkedIn brand look like a desperate Dan or Debbie?

- July 10, 2023 3 MIN READ

  There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are… Read more »

Journalist interviewing man

How to know it’s the right time to engage a PR for your business

- May 8, 2023 4 MIN READ

  Timing is everything. Deciding when to start engaging with the media is pivotal to building awareness and achieving growth and business success, write Kathryn Van Kuyk and Anthony Caruana, co-CEOs, Media-Wize. We often meet startups and small business owners who want to start public relations activities but they sometimes have a lack of understanding… Read more »

Young woman creating social media video in fashion studio

How to make social media part of your PR strategy

- April 24, 2023 3 MIN READ

  While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »