“You had me at hello”. The line, made famous in the movie Jerry Maguire when Renée Zellweger’s character responds to Tom Cruise’s response for why she should take him back, is what everyone wants to hear when they pitch a story to a journalist. But the reality is a long way from that when it… Read more »
A successful investment in PR for small businesses is about more than just engaging an agency and leaving them to it in an information and insight vacuum. Anthony Caruana and Kathryn Van Kuyk, co-CEOs at PR agency Media-Wize explain why. PR is about a lot more than simply expecting an agency to manufacture ideas for… Read more »
Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »
Advertising your website is a necessity if you wish to remain in business for long.
It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »
Having a product or service is pointless if no one knows about it! Consumers are exposed to anywhere between 4,000 and 10,000 brand messages every day. Public Relations can help you cut through the noise, get noticed and more importantly, be remembered, writes Elise Hendriksen founder of SHOUT PR. Did you know 71 per cent… Read more »
Right now is the PERFECT time to raise your profile in the media; showcase your expertise, explain to people how they can adapt to their new business constraints, help parents with home schooling or entertaining kids at home, offer information and advice about your area of expertise and become ‘known’ for your specialty subjects, writes… Read more »
A journalist friend of mine recently received an email from someone who was pitching their product or services. This person wasn’t a PR agent but was doing their own PR. The email was written in the third person and boasted that the writer was something of a genius. The email read something like: ‘Joe Bloggs… Read more »
Engaging with PR for the first time can be confusing, so it’s expected that you might have a lot of questions before you sign on the dotted line. Understanding the intricacies of PR can be complicated if you haven’t had much exposure to it. Boss PR founder Tahlia Crinis gives small business owners the lowdown… Read more »
The phrase ‘PR is dead’ has been circulating for many years, and as someone in that profession it’s hard not to take offence. PR is not dead, it has simply evolved. The role of PR agents today is worlds apart from the job we did 10 years ago. We are not only Publicists in the… Read more »
Grabbing media attention can be an expensive exercise – but it needn’t be. While the media love to cover grand gestures and publicity stunts, it’s not for every brand. If you’ve ever seen the nightly news end with a feel-good story about the successful birth of a baby panda at a local zoo or a… Read more »
PR is more than just a buzz word. Good PR has the power to transform a business but it needs to be backed up by a marketing strategy as Candice Meisels explains. Many business owners have heard of the word PR and know that they have to invest in PR at some stage. PR is… Read more »
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