PR
News

Tools to power a small business’s public relations

- October 8, 2020 5 MIN READ

It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »

DIY PR
Features

Want to do your own PR? Read this first

- February 28, 2020 4 MIN READ

A journalist friend of mine recently received an email from someone who was pitching their product or services. This person wasn’t a PR agent but was doing their own PR. The email was written in the third person and boasted that the writer was something of a genius. The email read something like: ‘Joe Bloggs… Read more »

Features

4 budget friendly tips for media coverage

- April 18, 2019 3 MIN READ

Grabbing media attention can be an expensive exercise – but it needn’t be. While the media love to cover grand gestures and publicity stunts, it’s not for every brand. If you’ve ever seen the nightly news end with a feel-good story about the successful birth of a baby panda at a local zoo or a… Read more »

Features

3 biggest mistakes startups make with PR

- September 25, 2018 2 MIN READ

PR. Potentially the two most misunderstood letters in the alphabet, but perhaps also the most powerful. And those who know business, know the power of them. Bill Gates has said that if he were down to his last dollar, he’d spend it on PR, and Richard Branson has said that it is infinitely more effective than… Read more »