The phrase ‘PR is dead’ has been circulating for many years, and as someone in that profession it’s hard not to take offence. PR is not dead, it has simply evolved. The role of PR agents today is worlds apart from the job we did 10 years ago. We are not only Publicists in the… Read more »
Grabbing media attention can be an expensive exercise – but it needn’t be. While the media love to cover grand gestures and publicity stunts, it’s not for every brand. If you’ve ever seen the nightly news end with a feel-good story about the successful birth of a baby panda at a local zoo or a… Read more »
PR is more than just a buzz word. Good PR has the power to transform a business but it needs to be backed up by a marketing strategy as Candice Meisels explains. Many business owners have heard of the word PR and know that they have to invest in PR at some stage. PR is… Read more »
Getting your brand ready for Public Relations sounds like a strange concept however what many businesses don’t realise is that there needs to be some foundations in place to enable a PR agency to do their job successfully. There also needs to be some understanding on your end of what exactly to expect to enable… Read more »
PR. Potentially the two most misunderstood letters in the alphabet, but perhaps also the most powerful. And those who know business, know the power of them. Bill Gates has said that if he were down to his last dollar, he’d spend it on PR, and Richard Branson has said that it is infinitely more effective than… Read more »
Along with home ownership, being your own boss is one of those quintessential Australian dreams. Bloomberg positing that 8 out of 10 start-up businesses fail in the first 18 months, stepping out on your own can be a scary leap of faith that requires tenacity and a bucket load of heart! These are one small… Read more »
Ever wondered if spending time and money on PR actually works? This case study shows it can if you do it right. Roger O’Toole is a physio who runs The Melbourne Headache Centre. He uses a new technique that involves manipulating the neck through massage and pressure points and has a 90% success rate for… Read more »
We love hearing about incredible small businesses and we love being able to support and feature amazing businesses every day here on KBB. If you’ve ever wondered why it is important to great some great images take of your products or you at work in your small business, then we have put together a useful… Read more »
Whether you are just starting out, or you have been running your small business for a while, trying to generate leads and acquire new customers is always top of mind. So, what is the easiest and cheapest way to get new customers? Well if you get media coverage you will find your customers come to… Read more »
Former TV Producer Monica Rosenfeld is now the Managing Director of a PR company. Here, she shares her insider tips to help get your small business TV coverage. When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. A mass audience to hear their… Read more »
What is the story you want people to remember about your small business? When it comes to business branding it is easy to jump into overdrive and put our logos and images on everything. But there is a trend with personal branding which is taking things in a new direction. It is no longer about how… Read more »
Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed since the introduction of the internet. I shopped for my son’s Christmas present in December and noted blog comment on the gift options for my mother. The same can be said for… Read more »
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