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PR

Unlocking success: Insider secrets for optimising your relationship with a PR agency  

- June 11, 2024 3 MIN READ

Engaging a Public Relations (PR) agency is no different to engaging any other outsourced service provider. To ensure you get the best possible return on investment for your start-up or SMB, you must ensure you have your internal processes in order when you commence, writes Anthony Caruana and Kathryn Goater, Co-CEOs, Media-Wize The best outcomes… Read more »

PR helps develop customer's love of a brand.
PR

How to use PR to boost sales and customer loyalty 

- May 16, 2024 2 MIN READ

Startups and SMBs face challenges in driving sales growth amid fierce competition and challenging economic conditions. While traditional advertising and marketing methods can strain limited budgets, public relations (PR) is a potent yet often underestimated tool that can indirectly influence sales, explains Kathryn Goater and Anthony Caruana, Co-CEOs of Media-Wize. PR is about cultivating trust,… Read more »

Colourful wooden blocks spelling 'PR' sitting on a newspaper
PR

Can PR really make a difference to your small business or startup? 

- March 12, 2024 3 MIN READ

  The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize  PR is not a direct sales tool. The… Read more »

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PR

PR tactics: When to use a media pitch

- December 11, 2023 2 MIN READ

  Mastering the art of choosing whether a media pitch or a media release is the right tactic is vital, particularly for startups and small businesses striving to achieve coverage, writes Anthony Caruana and Kathryn Goater, Co-CEO’s, of Media-Wize Media pitches are useful for suggesting a story or feature idea, providing expert commentary on topical… Read more »

Hand holds out a green leaf in shape of a heart: PR growth concept.Good PR can help nurture business growth
PR

From obscurity to prominence: Nurturing growth through the power of PR  

- October 10, 2023 3 MIN READ

  In today’s competitive business landscape, effective public relations (PR) plays a vital role in enhancing brand visibility, reputation, and customer engagement, writes Kathryn Van Kuyk and Anthony Caruana, co-CEOs and co-Founders, Media-Wize   For small businesses and startups, where resources may be limited, implementing a strategic PR approach is crucial. Here are five key steps… Read more »

PR is an essential part of the marketing mix.
PR

How PR fits into the marketing puzzle?

- August 22, 2023 2 MIN READ

For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »

overconfident businessman with collar flared and wearing a crown
Social Media

Does your LinkedIn brand look like a desperate Dan or Debbie?

- July 10, 2023 3 MIN READ

  There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are… Read more »