PR
Marketing

Six PR tactics for startups and small businesses to use to get noticed by media

- November 4, 2021 3 MIN READ

If you’re keen to secure media attention for your startup or small business, it’s important to understand the different PR tactics you can use, write Anthony Caruana and Kathryn Van Kuyk, co-CEOs and co-founders, Media-Wize. When buying PR services, either on retainer or as projects or freelance, it’s helpful to know about the common tactics… Read more »

customers
News

How to leverage your customers for PR success

- April 12, 2021 3 MIN READ

Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »

PR
News

Tools to power a small business’s public relations

- October 8, 2020 5 MIN READ

It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »

DIY PR
Features

Want to do your own PR? Read this first

- February 28, 2020 4 MIN READ

A journalist friend of mine recently received an email from someone who was pitching their product or services. This person wasn’t a PR agent but was doing their own PR. The email was written in the third person and boasted that the writer was something of a genius. The email read something like: ‘Joe Bloggs… Read more »