Marketing
8 smart strategies every website needs for success
Advertising your website is a necessity if you wish to remain in business for long.
News
Tools to power a small business’s public relations
It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »
Features
5 benefits of PR: Understanding your motivations for publicity
Having a product or service is pointless if no one knows about it! Consumers are exposed to anywhere between 4,000 and 10,000 brand messages every day. Public Relations can help you cut through the noise, get noticed and more importantly, be remembered, writes Elise Hendriksen founder of SHOUT PR. Did you know 71 per cent… Read more »
Marketing
Why DIY PR is EXACTLY what you should be doing in isolation
Right now is the PERFECT time to raise your profile in the media; showcase your expertise, explain to people how they can adapt to their new business constraints, help parents with home schooling or entertaining kids at home, offer information and advice about your area of expertise and become ‘known’ for your specialty subjects, writes… Read more »
Features
Want to do your own PR? Read this first
A journalist friend of mine recently received an email from someone who was pitching their product or services. This person wasn’t a PR agent but was doing their own PR. The email was written in the third person and boasted that the writer was something of a genius. The email read something like: ‘Joe Bloggs… Read more »
Features
What to expect when you employ a PR agency for your business
Engaging with PR for the first time can be confusing, so it’s expected that you might have a lot of questions before you sign on the dotted line. Understanding the intricacies of PR can be complicated if you haven’t had much exposure to it. Boss PR founder Tahlia Crinis gives small business owners the lowdown… Read more »
Features
6 tips for understanding PR in the digital age
The phrase ‘PR is dead’ has been circulating for many years, and as someone in that profession it’s hard not to take offence. PR is not dead, it has simply evolved. The role of PR agents today is worlds apart from the job we did 10 years ago. We are not only Publicists in the… Read more »
Features
4 budget friendly tips for media coverage
Grabbing media attention can be an expensive exercise – but it needn’t be. While the media love to cover grand gestures and publicity stunts, it’s not for every brand. If you’ve ever seen the nightly news end with a feel-good story about the successful birth of a baby panda at a local zoo or a… Read more »
Features
4 misconceptions small business owners have about PR
PR is more than just a buzz word. Good PR has the power to transform a business but it needs to be backed up by a marketing strategy as Candice Meisels explains. Many business owners have heard of the word PR and know that they have to invest in PR at some stage. PR is… Read more »
Features
PR 101: what you need to know before you engage a PR agency
Getting your brand ready for Public Relations sounds like a strange concept however what many businesses don’t realise is that there needs to be some foundations in place to enable a PR agency to do their job successfully. There also needs to be some understanding on your end of what exactly to expect to enable… Read more »
Features
3 biggest mistakes startups make with PR
PR. Potentially the two most misunderstood letters in the alphabet, but perhaps also the most powerful. And those who know business, know the power of them. Bill Gates has said that if he were down to his last dollar, he’d spend it on PR, and Richard Branson has said that it is infinitely more effective than… Read more »
Business Advice
How not to fail in your first year of business
Along with home ownership, being your own boss is one of those quintessential Australian dreams. Bloomberg positing that 8 out of 10 start-up businesses fail in the first 18 months, stepping out on your own can be a scary leap of faith that requires tenacity and a bucket load of heart! These are one small… Read more »
