PR is an essential part of the marketing mix.

How PR fits into the marketing puzzle?

- August 22, 2023 2 MIN READ

For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »

Young woman creating social media video in fashion studio

How to make social media part of your PR strategy

- April 24, 2023 3 MIN READ

  While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »

Man writing notes for content strategy

How to create great content that boosts awareness of your business

- February 13, 2023 3 MIN READ

  Whether you’re talking to journalists, PR agencies or marketers, there’s one common factor. Everyone wants great content. Creating a great content strategy for your small business can help you boost awareness and stand out, write Anthony Caruana & Kathryn Van Kuyk, co-CEOs at Media-Wize. But what is this thing called content? Content is information… Read more »

Man and woman in seats having a media interview in front of cameraman

Five essential tips for a successful media interview

- October 25, 2022 3 MIN READ

Media interviews can be nerve-wracking and feel way out of your wheelhouse as a business owner, but they are an essential PR tool to help build brand awareness and trust in your business. Samantha Dybac, CEO and founder at The PR Hub and host of the Influence Unlocked podcast, has five top tips to help… Read more »