Sponsored posts on laptop
Marketing

The difference between editorial, sponsored content and advertising

- November 29, 2021 3 MIN READ

As a startup or small business wanting to engage a PR (public relations service), it’s important to understand the difference between merit-based editorial, sponsored content and advertising and how all these can fit in your marketing strategy. Here’s how they work… The ins and outs of media coverage Public relations specialists help you achieve merit-based… Read more »

customers
News

How to leverage your customers for PR success

- April 12, 2021 3 MIN READ

Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »

Features

4 budget friendly tips for media coverage

- April 18, 2019 3 MIN READ

Grabbing media attention can be an expensive exercise – but it needn’t be. While the media love to cover grand gestures and publicity stunts, it’s not for every brand. If you’ve ever seen the nightly news end with a feel-good story about the successful birth of a baby panda at a local zoo or a… Read more »

Features

3 biggest mistakes startups make with PR

- September 25, 2018 2 MIN READ

PR. Potentially the two most misunderstood letters in the alphabet, but perhaps also the most powerful. And those who know business, know the power of them. Bill Gates has said that if he were down to his last dollar, he’d spend it on PR, and Richard Branson has said that it is infinitely more effective than… Read more »