Marketing
Embracing the underdog of ads: How to master the art of Pinterest
With Meta and Google dominating the online paid ads world, it’s no surprise other clever advertising tools are falling under most businesses’ radar. The underdog starting to show up more, especially for female lifestyle brands, is Pinterest, writes digital advertising expert and founder of Cali Social, Lauren Swidenbank. From user-generated content (UGC), to targeting capabilities… Read more »
