Rufus & Coco

How pet care business Rufus & Coco leveraged the trend of pet humanisation

- August 29, 2018 3 MIN READ

With 5.7 million Australian households owning at least one pet, Animal Medicines Australia (AMA) estimated that households spent $12.2 billion on pet products and services in 2016, up 42 percent since 2013. Leveraging Australia’s love of our furry friends is pet care brand Rufus & Coco, which is this year celebrating its 10th birthday. Having owned… Read more »