Features

Making it personal is the marketing secret to attracting customers

- December 23, 2019 2 MIN READ

While online business is on the rise and many retail stores have felt the shift, their ability to create an experience that speaks to all the senses gives retailers a valuable edge over their online competitors. Through in-store brand activations and personalisation, retail stores can add another dimension to the consumer experience to ensure there… Read more »

News

Understanding the ‘ideal customer’ still a problem for businesses

- November 28, 2019 < 1 MIN READ

A survey has found businesses are still struggling to understand who their ideal customer is despite access to unprecedented amounts of data on customer behaviour. According to the Getting Customer Data Management Right study commissioned by Oracle, businesses and brands are failing to recognise the importance of customer profiles and are challenged when it comes… Read more »

Features

4 tips to keep your small business on trend in 2019

- January 29, 2019 2 MIN READ

Right now, we’re comfortably making headway into a brand-new year, but the question is, is your business really prepared for 2019? Whether it’s evolving technology or changing consumer expectations it’s a fast-paced and highly competitive environment out there so, the beginning of the year marks a perfect time to get ahead of the game. Here… Read more »

Features

Improve your brand engagement with a personalised customer experience

- November 1, 2018 2 MIN READ

Small businesses that embrace a more connected customer experience score big when it comes to brand value, customer loyalty and repeat business. If your small business is still taking a mass-marketing approach to your customer communications, chances are you are missing valuable opportunities to grow customer loyalty and appreciation for your brand. Salesforce’s 2018 State… Read more »