Understanding the ‘ideal customer’ still a problem for businesses

- November 28, 2019 < 1 MIN READ

A survey has found businesses are still struggling to understand who their ideal customer is despite access to unprecedented amounts of data on customer behaviour. According to the Getting Customer Data Management Right study commissioned by Oracle, businesses and brands are failing to recognise the importance of customer profiles and are challenged when it comes… Read more »


Machine learning, AI and the cloud at Suiteworld

- April 25, 2018 2 MIN READ

The future of business is in the cloud, according to Oracle CEO Mark Hurd. Speaking at Suiteworld, Hurd described the shift to the cloud as an “irresistible force” that was disrupting business all over the world. Much like the uptake of mobile phones, which accelerated rapidly over the late nineties, the use of cloud solutions… Read more »