Marketing
7 social media tactics you need to avoid
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
Digital
The best free online places to promote your business
Want to get a great result for free online? You can use these categories to help promote your website online today. Online business directories These sites help users search for businesses in a particular niche. They allow you to display a blurb about your company, contact information and add a link back to your website. Create an… Read more »
Business Advice
Why pivoting could save your business
Created by husband and wife team Cameron and Melody in their hometown of Melbourne, Active Creatures is a luxury sportswear brand for people and their pets. Their design philosophy is to create stylish, comfortable sportswear for women, and beautifully designed jackets and coats for dogs. However, this is not what the pair had in mind… Read more »
Business Advice
6 digital marketing myths
Despite being around for a couple of decades, digital marketing is still in its infancy. One of the curious features about this type of marketing is how fast it changes. Its guidelines have been developed hand-in-hand with the evolution of digital social platforms so, unsurprisingly, best practice guidelines have also undergone rapid change. As digital… Read more »
Digital
Does your website have these 7 crucial elements?
These seven tips should set you well on your way of creating a well-designed, user-friendly website.
People
Say bonjour to Revoir as they prove second hand isn’t second best
Specialising in pre-loved designer goods, Revoir is Australia’s newest online marketplace for pre-loved style from the world’s top fashion houses.
Digital
Free Google tools to enhance your digital marketing
Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.
Business Advice
Two homegrown startups join forces to simplify ecommerce and shipping for SMEs
End-to-end ecommerce platform, Neto, and door-to-door carbon neutral parcel delivery service, Sendle, are partnering to bring Australian businesses a seamless ecommerce experience.
Business Advice
Wifi isn’t the only way to connect your online store with customers
Showcasing your brand offline is a valuable way to connect with customers as more Aussies browse online but continue to shop in-store.
Features
How Danielle Sweeney juggles being a mum and running two home businesses
We spoke to Danielle Sweeney about how she runs her businesses from her home in Surrey Hills, Victoria around care for her three-year old daughter.
Growth
Lessons from Legends: Growing Stylerunner from a startup to a $50 million business
The startup is now valued at more than $50 million and the site continues to experience double-digit growth month on month.
