Recent stats show Black Friday and Cyber Monday now rank as Australia’s largest retail weekend. So, how can your small business make the most of these sales events to rake in the big bucks? Melissa Haywood, head of Vistaprint Australia shares her top tips. Black Friday originated in the US and has grown to become… Read more »
Research by leading eCommerce SaaS platform, Big Commerce, has revealed Australians are rejecting online shopping following bad customer experiences, with 71 per cent abandoning their shopping carts due to poor shipping options and bad service.
Currently worth $23 billion1, Australia’s eCommerce market is expected to grow by more than 37 per cent over the next three years to be worth almost US$40 billion by 20222. In a bid to capitalise on the consumer appetite for online spending, Australian businesses are investing in key sales events like Click Frenzy to ultimately drive business growth. Other… Read more »
In the lead up to Click Frenzy ‘Mayhem’ on Tuesday, May 21, Criteo has released new data showing online sales can increase by up to 45 per cent during Click Frenzy week.
On this week’s episode of Bricks & Clicks, Xero Managing Director Australia & Asia, Trent Innes, drops in to meet our six retailers. Trent gives them the lowdown on all the elements they need to consider when scaling their business. While our million dollar mentor, Tom Griffith, of Emma & Tom’s fame shares his experience… Read more »
“The one piece of advice I would give any small business thinking of going online is just to understand your customers. You hear it a lot, but it’s particularly important in terms of digital marketing,” says Nick Wilson, Head of Marketing at Netregistry. “The reason for that is if you understand the type of person… Read more »
A new trend report by leading online retailer, THE ICONIC, has revealed their Australian and New Zealand customers have spent over 1000 years shopping online for their favourite fashions in 2018. The report was released in honour of the popular e-tailer’s seventh birthday. It reveals some illuminating facts on the shopping habits of Aussies and… Read more »
As we get closer to the sales season in Australia – with Black Friday approaching and Christmas and Boxing Day following shortly after, it’s never too early to start preparing in advance for an increase in sales. Edward Wiley, Partnerships Manager at global money transfer specialist OFX, reveals the tips online sellers need to know… Read more »
Many business leaders will be familiar with the adage: “on time, on budget, no defects – choose one.” Today’s consumers, however, aren’t satisfied unless they get all three. E-commerce has lifted customer expectations of delivery speed, cost and quality, and retailers and manufacturers alike face growing difficulty in keeping up. Can businesses give the e-commerce… Read more »
As Marketing Director of PayPal Australia, Elaine Herlihy is well-versed in what it takes to deliver a best in class service. Afterall, when it comes to consumer trust and confidence, brands don’t rank much higher than PayPal. “I think there were two things I was drawn to. Firstly, the brand. Even from the banking side… Read more »