A frictionless sales experience, intuitive navigation and ease of use are top of mind for today’s customers, but is your current CMS and website up to the task? writes Kat Warboys, ANZ lead at HubSpot. Your website is your digital shopfront. This is truer now than ever. According to HubSpot data, website traffic in Australia… Read more »
In today’s society, consumers expect a business to have an online presence. A functional, friendly website adds familiarity and credibility to your brand. But a website is only one part of the puzzle, writes Neil Luo, Head of Growth, Airwallex. Shifting your products online not only provides an extra avenue to make sales, but also… Read more »
While the popularity of eCommerce was already climbing, the current environment has taken it to new heights., writes Jason Toshack, General Manager ANZ at Oracle NetSuite. In 2019, online shopping increased by 17.2 per cent year on year in Australia, and this growth looks set to continue as people look to purchase a wider variety… Read more »
Shopify has joined forces with Pinterest through a new app to give their more than one million merchants a quick way to upload catalogues to the platform and turn their products into shoppable Pins. The new Pinterest app on Shopify will allow businesses to add a suite of shopping features in just a few clicks,… Read more »
Recent stats show Black Friday and Cyber Monday now rank as Australia’s largest retail weekend. So, how can your small business make the most of these sales events to rake in the big bucks? Melissa Haywood, head of Vistaprint Australia shares her top tips. Black Friday originated in the US and has grown to become… Read more »
Research by leading eCommerce SaaS platform, Big Commerce, has revealed Australians are rejecting online shopping following bad customer experiences, with 71 per cent abandoning their shopping carts due to poor shipping options and bad service.
Currently worth $23 billion1, Australia’s eCommerce market is expected to grow by more than 37 per cent over the next three years to be worth almost US$40 billion by 20222. In a bid to capitalise on the consumer appetite for online spending, Australian businesses are investing in key sales events like Click Frenzy to ultimately drive business growth. Other… Read more »
In the lead up to Click Frenzy ‘Mayhem’ on Tuesday, May 21, Criteo has released new data showing online sales can increase by up to 45 per cent during Click Frenzy week.
On this week’s episode of Bricks & Clicks, Xero Managing Director Australia & Asia, Trent Innes, drops in to meet our six retailers. Trent gives them the lowdown on all the elements they need to consider when scaling their business. While our million dollar mentor, Tom Griffith, of Emma & Tom’s fame shares his experience… Read more »
“The one piece of advice I would give any small business thinking of going online is just to understand your customers. You hear it a lot, but it’s particularly important in terms of digital marketing,” says Nick Wilson, Head of Marketing at Netregistry. “The reason for that is if you understand the type of person… Read more »
A new trend report by leading online retailer, THE ICONIC, has revealed their Australian and New Zealand customers have spent over 1000 years shopping online for their favourite fashions in 2018. The report was released in honour of the popular e-tailer’s seventh birthday. It reveals some illuminating facts on the shopping habits of Aussies and… Read more »
As we get closer to the sales season in Australia – with Black Friday approaching and Christmas and Boxing Day following shortly after, it’s never too early to start preparing in advance for an increase in sales. Edward Wiley, Partnerships Manager at global money transfer specialist OFX, reveals the tips online sellers need to know… Read more »