Google Shopping
Business Advice

How to get started with Google Shopping

- November 18, 2020 3 MIN READ

Today most customer journeys begin with an online search. Consider your buying behaviour, whether you want to buy a pair of shoes, a skateboard, or a new bath. No matter the product, it’s likely you will head to Google to begin your quest. So how can retailers take advantage of this trend and start getting… Read more »

Marketing

How to make Black Friday and Cyber Monday a success

- October 25, 2020 3 MIN READ

Recent stats show Black Friday and Cyber Monday now rank as Australia’s largest retail weekend. So, how can your small business make the most of these sales events to rake in the big bucks? Melissa Haywood, head of Vistaprint Australia shares her top tips.  Black Friday originated in the US and has grown to become… Read more »

frictionless ecommerce
Finance

How to reduce friction in your customers’ journey

- October 20, 2020 3 MIN READ

About seven in every ten online shoppers (69 per cent) will add something to their cart and then leave without ever purchasing it.  While some of that may be down to uncontrollable consumer cold feet, much of that cart abandonment can be avoided with just a few small payment optimisation tweaks, writes By Mac Wang,… Read more »

Marketing

Six easy ways to boost your online business

- October 13, 2020 4 MIN READ

2020 has thrown everything but the kitchen sink at Australian businesses – from COVID working restrictions and city-wide lockdowns to businesses operating with an online-only model But throughout hardship and difficulty, we have witnessed businesses showing resilience, innovation and that ‘never say die’ desire that makes Australians renowned around the globe, writes Adam Boote, Director… Read more »

Marketing

How to master customer experience in a contactless world

- September 9, 2020 4 MIN READ

Consumer expectations change constantly and as new technologies become ingrained in the way we live and work, our interaction with businesses changes too. For example, it wasn’t long ago that ‘tap and go’ payments were uncharted territory. In 2019 four out of every five  payments were contactless writes Jason Toshack, General Manager ANZ at Oracle… Read more »

online store
Digital

How to shift your products to online in 8 easy steps

- July 24, 2020 4 MIN READ

In today’s society, consumers expect a business to have an online presence. A functional, friendly website adds familiarity and credibility to your brand. But a website is only one part of the puzzle, writes Neil Luo, Head of Growth, Airwallex. Shifting your products online not only provides an extra avenue to make sales, but also… Read more »

News

The eCommerce cheat sheet: Selling online with confidence

- July 7, 2020 3 MIN READ

While the popularity of eCommerce was already climbing, the current environment has taken it to new heights., writes Jason Toshack, General Manager ANZ at Oracle NetSuite. In 2019, online shopping increased by 17.2 per cent year on year in Australia, and this growth looks set to continue as people look to purchase a wider variety… Read more »

Features

How Australian businesses can capitalise on Click Frenzy

- May 20, 2019 3 MIN READ

Currently worth $23 billion1, Australia’s eCommerce market is expected to grow by more than 37 per cent over the next three years to be worth almost US$40 billion by 20222. In a bid to capitalise on the consumer appetite for online spending, Australian businesses are investing in key sales events like Click Frenzy to ultimately drive business growth. Other… Read more »