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How the online revolution is helping Aussie small businesses fight back in 2022

- January 26, 2022 3 MIN READ

As we step into a brave new post-pandemic world, new research is starting to show some encouraging trends amongst Australian small businesses, with the true blue Aussie fighting spirit shining through in an online revolution, writes Tamara Oppen, managing director of GoDaddy Australia. The prospects of new goals in the new year are exciting –… Read more »


What no one is telling you about Facebook Messenger reach

- February 9, 2018 3 MIN READ

The key to any successful marketing campaign is engagement. Regardless of whether your objective is sales, sign ups, or just raising awareness, getting your message across is essential. In order to achieve this, we usually emphasise factors such as developing relevant, quality content, providing a great user experience (especially on mobile devices), and optimising content… Read more »

Why no one is reading your content

Why no one is reading your content

- December 1, 2017 3 MIN READ

Producing quality content is of paramount importance but even when you get it right there is still no guarantee that anyone will read it. Clearly, there’s more involved in getting your posts read than just content alone. Let’s look at why your content isn’t getting the attention it deserves and how you can fix that.… Read more »

Business Advice

Why is content marketing so important?

- June 15, 2017 4 MIN READ

In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »