You cannot sell a secret and for those of you who are feeling invisible online… things aren’t going to get any easier for you. It may sound a little harsh, but these are the facts right now. If you are the business of helping people – and getting your ware’s into the hands of consumers… Read more »
Can you save time with marketing automation? Anyone who is running a small business will appreciate how time-consuming it can be, especially if you’re just getting started. The key is to improve efficiency through good planning and organisation. But we can go a step further and look for ways to automate some of the more… Read more »
The key to any successful marketing campaign is engagement. Regardless of whether your objective is sales, sign ups, or just raising awareness, getting your message across is essential. In order to achieve this, we usually emphasise factors such as developing relevant, quality content, providing a great user experience (especially on mobile devices), and optimising content… Read more »
Growth advisor Lielette Calleja gives her tips on how to stop hoping for customers and actually cut through the noise with a great marketing strategy that will reach your online audience… In my capacity as both a business cloud accountant and growth advisor to small businesses, I often find that my clients are relying… Read more »
Producing quality content is of paramount importance but even when you get it right there is still no guarantee that anyone will read it. Clearly, there’s more involved in getting your posts read than just content alone. Let’s look at why your content isn’t getting the attention it deserves and how you can fix that.… Read more »
In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »
More than half of Australia’s small and medium businesses are using e-commerce, with 95 percent making most of their online sales to customers in Australia, according to the 2016 Sensis eBusiness Report.
Just 22.6 per cent of Australian businesses are utilising online marketing channels.
It’s all about sharing your vulnerabilities and telling your story.