When you master it, the Net Promoter Score is a metric that makes tomorrow better for your business and your customers, writes PR and marketing specialist, Annette Densham. Metrics make the world go round, or do they? In fact, what makes a business turn is sales, and there’s a metric in town that turns customers… Read more »
There is ambiguity surrounding what Customer Experience (CX) really means. Essentially, CX is a tool, used to build a client base, beginning with the first impression a customer has and growing to define their end-to-end experience with a business or corporation. Because CX is an umbrella for so much, including advertisements, website usability, and product… Read more »
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