Marketing to millennials: a generation of influencers

- July 15, 2020 3 MIN READ

My, how time flies! The first of those supposedly entitled, unmotivated, lazy, technology-obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of baby boomers and Gen-Xers, the majority of them are growing up to be responsible, hard-working adults who are part of a generational powerhouse that is not to be… Read more »

Young business man and woman giving each other a high five in office

How your business can gain millennials trust and loyalty

- September 18, 2019 3 MIN READ

Millennials (18-34 years old) are one of the most impactful groups of consumers globally. By 2030, they are estimated to account for 50 per cent of Australia’s population, and the collective annual income of millennials worldwide is expected to exceed 4 trillion dollars. Generally speaking, millennials are bigger spenders than the generations before them. But… Read more »


Will Millennials reshape the way Aussies do business?

- September 26, 2017 2 MIN READ

“Millennials would rather be well-rounded than financially wealthy. They are motivated by new experiences, and are willing to save to make these a reality,” says Lauren Greschner, Event Head, Millennial 20/20 summit. The summit, which takes place at Carriageworks in Sydney in November aims to shine a light on the spending habits and rising expectations… Read more »