As a 19-year-old social media marketing expert and founder of Blacker Media, Patrick Blacker knows the ins and outs of attracting Millennial and Gen Z buyers to brands. He explains how leading with purpose is the best way to attract this savvy new generation of consumers. According to Afterpay research, Millennials and Generation Z currently… Read more »
As the first generation to be born into an internet-ready world, Generation Z are one of the savviest consumer groups today. So if you want to attract Gen Z as customers for your business you need to think like them, writes Taryn Williams founder & CEO of theright.fit, Wink Models and The Influencers Agency, and… Read more »
My, how time flies! The first of those supposedly entitled, unmotivated, lazy, technology-obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of baby boomers and Gen-Xers, the majority of them are growing up to be responsible, hard-working adults who are part of a generational powerhouse that is not to be… Read more »
Millennials (18-34 years old) are one of the most impactful groups of consumers globally. By 2030, they are estimated to account for 50 per cent of Australia’s population, and the collective annual income of millennials worldwide is expected to exceed 4 trillion dollars. Generally speaking, millennials are bigger spenders than the generations before them. But… Read more »
76 per cent of Australian millennials consider the existing global economic system “outdated”: how can social media help? asks Wester Union Country Head, Australia, Simon Millard. Adopting a mobile-first mentality Australia boasts one of the highest levels of smartphone usage in the world, with 88 per cent of us owning one; ushering in what some… Read more »
By 2025, its estimated that 75% of the global workforce will be made up of Millennials. If you’re not already working and competing alongside Millennials, you soon will be shoulder to shoulder with a generation who is often perceived as lazy, impatient and disloyal. While they’ve copped a bad rap, Millennials are the most educated… Read more »
“Millennials would rather be well-rounded than financially wealthy. They are motivated by new experiences, and are willing to save to make these a reality,” says Lauren Greschner, Event Head, Millennial 20/20 summit. The summit, which takes place at Carriageworks in Sydney in November aims to shine a light on the spending habits and rising expectations… Read more »
The challenge is a double one for business owners: how do you get your brand in front of this workforce, and then, how do you transition them from being aware of you, to applying for the job?
The idea that older workers struggle more than their younger colleagues with technology has been debunked by a comprehensive new survey by Dropbox.
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