media conference: camera operators and journalists jostle for position during a press conference.
PR

Nine essential must-know rules when dealing with the Australian media 

- April 10, 2024 4 MIN READ

  Whether you’re a startup, small business or a large corporation, there are nine essential rules of engagement you must understand when working with the Australian media and securing coverage for your business, writes Kathryn Goater and Anthony Caruana, Co-CEO and Co-Founders of Media-Wize. If you’re not willing to accept all of these, then PR… Read more »

A woman journalist does a piece to camera - telling a newsworthy edia story.
PR

How to make a newsworthy business story

- February 20, 2024 3 MIN READ

  For small businesses and startups trying to secure media coverage, it is important to understand what is newsworthy. But the answer will depend on the journalist, target media outlet, and the audience. Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders of Media-Wize share how to be certain your pitch hits its target. Creating a… Read more »