marketing
Marketing

Marketing services – what to look for and avoid

- December 1, 2020 6 MIN READ

As we come to the end of the most challenging year in our living memory, there is, however, great hope and opportunity to look forward to in 2021.  The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved. And it will be even more competitive… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

marketing
Marketing

Top marketing tips for your business in the new normal

- October 12, 2020 3 MIN READ

Navigating the uncharted waters of the ongoing pandemic has forced many Australian small business owners to adapt their long-term, carefully thought-out business plans and marketing strategies. While parts of the country are gently emerging into the ‘new normal’, the reverberations of the pandemic will continue to raise questions for business owners and entrepreneurs,writes Suzanne Mitchell,… Read more »

Digital

9 marketing tips that will improve your small business

- September 16, 2020 5 MIN READ

Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »

Marketing

Why tough times can be good times for smart marketers

- August 21, 2020 5 MIN READ

Why does a downturn in spending and confidence see many companies ‘retreat’ (cut their marketing budgets) in order to weather the storm? This strategy, of course, is an easy one to justify (especially by those responsible for finances) and has the added advantage of seemingly bolstering (some would say camouflaging), earnings by simply cutting marketing… Read more »

Digital

14 tips to boost your online sales

- August 14, 2020 4 MIN READ

Have a great product you’re selling online, but not getting the conversion rates you’d hoped for? There are lots of factors that have been proven to drive and improve ecommerce conversion rates that the business owner has full control over.

News

Is your marketing hitting the mark?

- June 29, 2020 2 MIN READ

Digital marketing is at the forefront of most businesses marketing arsenal. Apart from its ability to provide a fair playing field for businesses of all shapes and sizes to compete with one another, digital marketing is far more cost-efficient than traditional marketing methods like TV, radio and billboard advertising.   Conversion rate optimised digital marketing… Read more »

Woman creating social media video
Features

Why video is the future of marketing

- June 18, 2020 2 MIN READ

Like virtually every other industry since the turn of the millennium, marketing has been in a state of flux and disruption as practitioners grapple with applying traditional marketing principles in the digital age, writes Nick Morgan co-founder of Vudoo. Now that we’re two decades into the 2000s, we’ve seen enough of the evolution of media… Read more »