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Five digital marketing mistakes you need to avoid in 2022

- March 25, 2022 4 MIN READ

As a 30 year veteran specialising in digital marketing and business growth, Tracy Sheen has seen countless changes to the marketing landscape over recent years. Tracy says that many business owners are making these five common mistakes when it comes to helping new customers discover their business online. For the last 30 years I’ve been… Read more »

Do you feel like your'e failing at SEO?

How to avoid 4 common SEO issues and get more visibility for your business in search

- January 4, 2022 3 MIN READ

Search engine optimisation (SEO) is a long-term strategy. I say this because there are so many factors to take into consideration that affect a business’ SEO score. Consequently, even the most digitally-savvy businesses have to experiment, tweak and revisit their SEO strategies over a period of months or even years. Although this sounds daunting, there… Read more »

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The difference between editorial, sponsored content and advertising

- November 29, 2021 3 MIN READ

As a startup or small business wanting to engage a PR (public relations service), it’s important to understand the difference between merit-based editorial, sponsored content and advertising and how all these can fit in your marketing strategy. Here’s how they work… The ins and outs of media coverage Public relations specialists help you achieve merit-based… Read more »

personal branding is a great way to get your business noticed

Less vain, more gain: 5 tips for personal branding success

- August 15, 2021 3 MIN READ

Australian readers would be familiar with ‘Tall Poppy Syndrome’, an unfortunate cultural phenomenon surrounding the idea that you shouldn’t outgrow or outshine your peers (or fellow poppies) in any way, writes Amanda Williams, media expert and founder of Yellowpanda agency. In Australia, personal branding is something that people aren’t 100 per cent confident enough to… Read more »

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How values branding can attract both staff and customers to your business

- July 7, 2021 4 MIN READ

The new financial year has started with the quest for new customers and great staff that’s more vigorous than ever, writes Sue Parker. Australia continues to navigate COVID-19, diverse commercial challenges and new workplace models. But this gives leaders a unique opportunity to differentiate themselves amongst the competition, overwhelm and noise. Why values branding matters… Read more »

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The fundamentals of marketing your eCommerce store

- January 15, 2021 4 MIN READ

Marketing talent and data-driven eCommerce managers are in high demand, with growing competition among online merchants to drive performance, customer conversions, and efficient customer acquisition. But not all eCommerce businesses can hire in-house marketing staff, nor does it fit every business’ structure and strategy, writes Robin Marchant, Head of Marketing APAC, Shopify. In fact, it… Read more »