Growth
How learning what to say is killing your sales game
The buyer needs to know more than ever that you are there for them, and knowing the right words to say just isn’t going to be enough to exhibit that anymore.
PR
Three key ways to extend your PR strategy beyond YOU
What if we told you that a great PR campaign for your business doesn’t have to have you, the business owner, as the main feature? Samantha Dybac, CEO and founder at The PR Hub, explains three other smart ways to take your public relations to the next level. The prospect of having to personally feature… Read more »
Growth
Want your business to stand out in a crowded market? Blue Ocean Strategy may be the key
No matter how saturated your market appears to be, today’s world is a fast-changing one, and if you look for opportunities to differentiate yourself, capture existing market share and unlock new markets, you’ll likely find them, writes CEO of Collective Campus, Steve Glaveski. How do you differentiate your business in a crowded market? I was… Read more »
Marketing
Why you should think hard about using paid media – and the red flags to watch for
Paid media poorly positioned can do more damage to a brand than doing nothing, writes PR and marketing specialist, Annette Densham. She explains why, and the red flags you should watch for. The email opens with “Dear AnnetteC …” “In our research to acknowledge the significant contributions of some of the best Women Leaders, which… Read more »
Features
Expert tips for finding your niche and nailing your small business marketing
Tom Willis is an award-winning digital marketing expert and lecturer who co-founded Lawpath in 2014, a game-changing service aimed at helping Australians access affordable legal support online. He joined editors Adam Bub and Cec Busby on the First Act podcast to share his business journey and some excellent advice on finding your niche in business.… Read more »
Marketing
Virtual CMOs explained: How they work and the benefits to your business
Virtual assistants are becoming an important part of any business owner’s toolkit. Digital strategy expert, Adam Stewart, explains how a virtual CMO (chief marketing officer) can help grow your business while giving you back some much-needed time. As a business owner, you know how demanding marketing can be. On top of having a lot on… Read more »
PR
How to choose the right PR rep to help your small business thrive
For many small businesses and startups considering investing in Public Relations for the first time, it might appear that all PR agencies and freelancers are the same. But, like in many fields, there is a wide gamut of services and specialities, and finding the right fit for your small business is key, write Kathryn Van… Read more »
Marketing
7 simple ways to boost your business blog’s SEO and readership
Whether you are just starting out with a new blog, or have been blogging for years, these tips will help you boost your SEO game.
PR
Measuring PR success: How do you know if your PR campaign is working?
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bringing the return on investment you desire. There are many methods for measuring the… Read more »
Marketing
6 top ways to create a successful omnichannel experience for your customers
To succeed in business today, retaining customer loyalty and engagement through omni-channel marketing is the key to an ongoing improvement in your bottom line and a sustainable, competitive edge.
Marketing
6 top tips to make sure your business is ready for PR
As Australia’s small business and entrepreneurial community grows, so too does the number of brands wanting to be recognised.
Marketing
Five digital marketing mistakes you need to avoid in 2022
As a 30 year veteran specialising in digital marketing and business growth, Tracy Sheen has seen countless changes to the marketing landscape over recent years. Tracy says that many business owners are making these five common mistakes when it comes to helping new customers discover their business online. For the last 30 years I’ve been… Read more »
