Features

5 hacks to improve your small business marketing results

- September 12, 2018 3 MIN READ

From SEO to understanding analytics to syncing sales and marketing data… Follow these tips and tricks to help your small business deliver killer marketing campaigns without the big price tag. When times get tough and you’re running your business on a tight budget, marketing is sometimes the first pillar to fall by the wayside. Many… Read more »

News

City of Sydney and Zambesi to deliver small business masterclasses

- September 11, 2018 2 MIN READ

The City of Sydney will subsidise a number of essential skills workshops for small business owners led by experts from top companies such as Canva, Atlassian, Google and Showpo. The 10 seminars sponsored by the council and created by learning platform Zambesi.com will provide 600 small business owners with the opportunity to sharpen their entrepreneurial… Read more »

Features

Why every small business needs a CRM tool

- August 12, 2018 3 MIN READ

If you want to expand your brand’s customer engagement, grow loyalty and increase sales, you need to add a customer relationship management tool to your SMB’s bag of tricks. Sales, service and marketing are the holy trinity of any successful business but whilst many SMB owners have a plan for sales and marketing, the majority… Read more »

Features

How smart businesses are using technology to grow

- July 27, 2018 3 MIN READ

With a thriving start-up culture, Australia and New Zealand are nations of small businesses. Unfortunately, two-thirds of all start-ups fold within the first three years. To avoid becoming another statistic, you need a growth mindset from the start and long-term business plan to match. You need to create an operating foundation that is easily scalable as… Read more »

Features

8 ways SMBs can improve their marketing campaigns

- July 27, 2018 5 MIN READ

Whether it’s through email, social media, phone call, cloud, or in person, changing technologies have created an overwhelming array of opportunities for businesses to grow and reach consumers. More than that, there is a mounting chorus of people and blog posts talking about the necessity of marketing analytics. For a small or medium-sized business (SMB),… Read more »