personal branding is a great way to get your business noticed
Marketing

Less vain, more gain: 5 tips for personal branding success

- August 15, 2021 3 MIN READ

Australian readers would be familiar with ‘Tall Poppy Syndrome’, an unfortunate cultural phenomenon surrounding the idea that you shouldn’t outgrow or outshine your peers (or fellow poppies) in any way, writes Amanda Williams, media expert and founder of Yellowpanda agency. In Australia, personal branding is something that people aren’t 100 per cent confident enough to… Read more »

Sign pinned to corkboard - lead by example
Marketing

How values branding can attract both staff and customers to your business

- July 7, 2021 4 MIN READ

The new financial year has started with the quest for new customers and great staff that’s more vigorous than ever, writes Sue Parker. Australia continues to navigate COVID-19, diverse commercial challenges and new workplace models. But this gives leaders a unique opportunity to differentiate themselves amongst the competition, overwhelm and noise. Why values branding matters… Read more »

online site ecommerce store
Marketing

The fundamentals of marketing your eCommerce store

- January 15, 2021 4 MIN READ

Marketing talent and data-driven eCommerce managers are in high demand, with growing competition among online merchants to drive performance, customer conversions, and efficient customer acquisition. But not all eCommerce businesses can hire in-house marketing staff, nor does it fit every business’ structure and strategy, writes Robin Marchant, Head of Marketing APAC, Shopify. In fact, it… Read more »

marketing
Marketing

Marketing services – what to look for and avoid

- December 1, 2020 6 MIN READ

As we come to the end of the most challenging year in our living memory, there is, however, great hope and opportunity to look forward to in 2021.  The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved. And it will be even more competitive… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

marketing
Marketing

Top marketing tips for your business in the new normal

- October 12, 2020 3 MIN READ

Navigating the uncharted waters of the ongoing pandemic has forced many Australian small business owners to adapt their long-term, carefully thought-out business plans and marketing strategies. While parts of the country are gently emerging into the ‘new normal’, the reverberations of the pandemic will continue to raise questions for business owners and entrepreneurs,writes Suzanne Mitchell,… Read more »