Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »
It is worth social media platforms because they are one of the cheapest forms of marketing and drive engagement with the your clients.
Whether you’ve just started a business or are looking to refresh your existing offering, there should be one thing on your mind right now: branding, writes Shayne Tilley, head of marketing at 99designs. Having a strong brand is so much more than a slick website, catchy slogan or a fancy business card. It’s your voice,… Read more »
Navigating the uncharted waters of the ongoing pandemic has forced many Australian small business owners to adapt their long-term, carefully thought-out business plans and marketing strategies. While parts of the country are gently emerging into the ‘new normal’, the reverberations of the pandemic will continue to raise questions for business owners and entrepreneurs,writes Suzanne Mitchell,… Read more »
We all have customers that we love – like they’re a part of our own little family. We know they buy our products and are highly engaged in our business they are the perfect customer and we want more of them!,” writes Angela Ward, Digital Product Manager at KBB Digital. 3 easy ways to find… Read more »
Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »
Why does a downturn in spending and confidence see many companies ‘retreat’ (cut their marketing budgets) in order to weather the storm? This strategy, of course, is an easy one to justify (especially by those responsible for finances) and has the added advantage of seemingly bolstering (some would say camouflaging), earnings by simply cutting marketing… Read more »
Digital marketing is at the forefront of most businesses marketing arsenal. Apart from its ability to provide a fair playing field for businesses of all shapes and sizes to compete with one another, digital marketing is far more cost-efficient than traditional marketing methods like TV, radio and billboard advertising. Conversion rate optimised digital marketing… Read more »