The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize PR is not a direct sales tool. The… Read more »
It’s a new year, and that means one thing: trends and predictions for the months ahead in various industries. Natalie Koutsikas, founder of Digitale and The Social Club, shares her predictions for marketing in 2024, covering everything from rethinking the way we consider social media in the customer journey, and how we should actually… Read more »
In marketing, the 80/20 Rule, or the Pareto Principle, can be an invaluable guideline to optimise efforts, allocate resources effectively, and drive better results, explains Angela Reedman-Polinski founder of Whipbird Creative. The goal of using the principle is that marketers can achieve higher efficiency and effectiveness in their campaigns by identifying and focusing on the… Read more »
For many startups and small business owners, it is key to understand the difference between marketing and public relations (PR) so you can determine if your objectives require investment in both services, or if to begin with, you just want to focus on getting one right first, write Kathryn Van Kuyk and Anthony Caruana,… Read more »
In today’s competitive business landscape, partnering with a marketing agency can be a game-changer for your organisation. However, selecting the right agency that can provide a unique service offering and position your business above your competitors requires careful consideration. Amberlea Henriques, CEO of AdSocial shares how you can make an informed decision to find… Read more »
Marketing is undoubtedly one of the hardest parts of any side hustle. You may have an amazing and unique offering, but you need to get your name out there and start making some sales, writes Téa Angelos, founder and CEO of Smart Women Society. The best place to start is by asking yourself where… Read more »
You may think your business is not affiliated with Valentine’s Day’s romantic ideals. However, smart businesses know that as the first retail holiday of the year, Valentine’s Day is an excellent opportunity to boost sales after the post-Christmas slump. Here are seven clever ways to do just that. While Valentine’s Day is traditionally associated… Read more »
Marketing is an odd thing. The better the economy, the worse most of us get at it. Things are rosy. There’s optimism in the air, bills are paid on time, and we’re more likely to say yes to that persistent salesperson promising to grow our business. That Super Mario graphic in their presentation was… Read more »
Founder of Messin with Jim, Kayne Allan, is living proof that necessity can be the mother of invention – or at the very least, drive a Melbourne local to start up his own coffee truck. “I’d lost work due to COVID and was looking for a way to maintain some kind of contact with the… Read more »
Sonia Majkic has no formal qualifications, yet she still managed to launch and grow her marketing agency into a $25 million success story in seven short years. She joined the First Act podcast to share her inspiring transformation from a high school dropout to one of Australia’s most successful entrepreneurs – and the lessons she’s… Read more »
Sydney creative Ashlee Capomolla has an eye for detail that’s helped her personalised artwork business stand out from the pack. Flash back to 2020. While everyone else was baking banana bread and attempting TikTok dance crazes during lockdowns, Ashlee Capomolla immersed herself in a hobby she’s always loved: art. “I’ve always had a passion for… Read more »
Starting a small business is a risk itself, however, it takes even more risk-taking to grow that business.
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