Features

7 Steps to marketing yourself like a Rockstar

- October 9, 2019 4 MIN READ

We all get inspired by the confidence that oozes out of a Rockstar when we see them on stage or performing. We love it when they step into their own and we get taken on a journey with them throughout their performance. Their mastery over their voice, their certainty and commitment to the performance. We… Read more »

Features

How businesses can use CX to create brand loyalty

- July 23, 2019 3 MIN READ

There is ambiguity surrounding what Customer Experience (CX) really means. Essentially, CX is a tool, used to build a client base, beginning with the first impression a customer has and growing to define their end-to-end experience with a business or corporation. Because CX is an umbrella for so much, including advertisements, website usability, and product… Read more »

Digital

5 hot digital tips to take your marketing next level

- February 19, 2019 < 1 MIN READ

Digital marketing strategy has never been more important for brands. In this quickly evolving environment, it’s critical for companies and organisations to have a strategy in place that can deliver on business objectives while developing a strong online presence and providing a seamless customer experience. Here Anna Kertesz from digital CX agency Guerrilla, shares her… Read more »

Features

You’ve got mail: is email a dying art? Hardly

- January 9, 2019 3 MIN READ

As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »

Features

Top 5 tips for doing a deal with a sports star

- November 21, 2018 4 MIN READ

Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar co-founder and CEO James Begley gives KBB the lowdown. Time and time again, we see one-off deals between… Read more »