Colourful wooden blocks spelling 'PR' sitting on a newspaper

Can PR really make a difference to your small business or startup? 

- March 12, 2024 3 MIN READ

  The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize  PR is not a direct sales tool. The… Read more »

marketing and advertising budget

Top 10 marketing predictions and trends for 2024

- January 18, 2024 5 MIN READ

  It’s a new year, and that means one thing: trends and predictions for the months ahead in various industries. Natalie Koutsikas, founder of Digitale and The Social Club, shares her predictions for marketing in 2024, covering everything from rethinking the way we consider social media in the customer journey,  and how we should actually… Read more »

80-20 rule pareto's principle

How to use the 80/20 rule for maximum marketing impact

- August 9, 2023 3 MIN READ

In marketing, the 80/20 Rule, or the Pareto Principle, can be an invaluable guideline to optimise efforts, allocate resources effectively, and drive better results, explains Angela Reedman-Polinski founder of Whipbird Creative. The goal of using the principle is that marketers can achieve higher efficiency and effectiveness in their campaigns by identifying and focusing on the… Read more »

marketing agency brainstorm meeting

10 considerations for choosing the right marketing agency

- June 26, 2023 3 MIN READ

  In today’s competitive business landscape, partnering with a marketing agency can be a game-changer for your organisation. However, selecting the right agency that can provide a unique service offering and position your business above your competitors requires careful consideration. Amberlea Henriques, CEO of AdSocial shares how you can make an informed decision to find… Read more »

Team meeting around a boardroom table

4 tips to make your marketing dollar go further

- February 7, 2023 3 MIN READ

  Marketing is an odd thing. The better the economy, the worse most of us get at it. Things are rosy. There’s optimism in the air, bills are paid on time, and we’re more likely to say yes to that persistent salesperson promising to grow our business. That Super Mario graphic in their presentation was… Read more »

sonia majkic

You don’t need an education to be successful in business. Just ask this self-made millionaire

- November 17, 2022 6 MIN READ

Sonia Majkic has no formal qualifications, yet she still managed to launch and grow her marketing agency into a $25 million success story in seven short years. She joined the First Act podcast to share her inspiring transformation from a high school dropout to one of Australia’s most successful entrepreneurs – and the lessons she’s… Read more »