We all get inspired by the confidence that oozes out of a Rockstar when we see them on stage or performing. We love it when they step into their own and we get taken on a journey with them throughout their performance. Their mastery over their voice, their certainty and commitment to the performance. We… Read more »
Research by Intuit has revealed expenses are forcing small businesses to push marketing down their list of priorities despite realizing its value in delivering business growth.
There is ambiguity surrounding what Customer Experience (CX) really means. Essentially, CX is a tool, used to build a client base, beginning with the first impression a customer has and growing to define their end-to-end experience with a business or corporation. Because CX is an umbrella for so much, including advertisements, website usability, and product… Read more »
There’s literally thousands of ways to spend your time on marketing activities (paid or unpaid). Monique Annetts, founder of AMA Event Management gives KBB readers her top tips. The general trend for marketing in 2018 was dabbling in social media ads and finding out quite quickly that there is more to it than throwing a… Read more »
Digital marketing strategy has never been more important for brands. In this quickly evolving environment, it’s critical for companies and organisations to have a strategy in place that can deliver on business objectives while developing a strong online presence and providing a seamless customer experience. Here Anna Kertesz from digital CX agency Guerrilla, shares her… Read more »
As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »
Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar co-founder and CEO James Begley gives KBB the lowdown. Time and time again, we see one-off deals between… Read more »
In this digital age, most people are equipped with mobile devices which offer access to the internet 24/7. In fact, it’s estimated that as many as three-quarters (75 per cent) of the global population will be connected by mobile by 2020. So, it’s hardly surprising that over 409 million people globally are already viewing more… Read more »
The use of video content has grown significantly in recent years and forecasts predict that it will become increasingly important in the coming years. As online marketers we need to embrace the use of video as an integral component of our campaign strategy, especially on small mobile devices where video content is able to be… Read more »
Getting your brand ready for Public Relations sounds like a strange concept however what many businesses don’t realise is that there needs to be some foundations in place to enable a PR agency to do their job successfully. There also needs to be some understanding on your end of what exactly to expect to enable… Read more »
When it comes to marketing your business online there are countless tools and services you can use. If you’re a startup chances are you have a tight budget. Luckily, many of them are either completely free or offer introductory features for free! Let’s look at some of easy ways to get started with establishing a… Read more »
Become even more business savvy while you work, drive or exercise with these top 10 business podcasts!