Journalist interviewing business man in front of TV camera

Measuring PR success: How do you know if your PR campaign is working?

- April 11, 2022 3 MIN READ

Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bringing the return on investment you desire. There are many methods for measuring the… Read more »

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Five digital marketing mistakes you need to avoid in 2022

- March 25, 2022 4 MIN READ

As a 30 year veteran specialising in digital marketing and business growth, Tracy Sheen has seen countless changes to the marketing landscape over recent years. Tracy says that many business owners are making these five common mistakes when it comes to helping new customers discover their business online. For the last 30 years I’ve been… Read more »

Do you feel like your'e failing at SEO?

How to avoid 4 common SEO issues and get more visibility for your business in search

- January 4, 2022 3 MIN READ

Search engine optimisation (SEO) is a long-term strategy. I say this because there are so many factors to take into consideration that affect a business’ SEO score. Consequently, even the most digitally-savvy businesses have to experiment, tweak and revisit their SEO strategies over a period of months or even years. Although this sounds daunting, there… Read more »

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The difference between editorial, sponsored content and advertising

- November 29, 2021 3 MIN READ

As a startup or small business wanting to engage a PR (public relations service), it’s important to understand the difference between merit-based editorial, sponsored content and advertising and how all these can fit in your marketing strategy. Here’s how they work… The ins and outs of media coverage Public relations specialists help you achieve merit-based… Read more »