News

Is your marketing hitting the mark?

- June 29, 2020 2 MIN READ

Digital marketing is at the forefront of most businesses marketing arsenal. Apart from its ability to provide a fair playing field for businesses of all shapes and sizes to compete with one another, digital marketing is far more cost-efficient than traditional marketing methods like TV, radio and billboard advertising.   Conversion rate optimised digital marketing… Read more »

Features

Why video is the future of marketing

- June 18, 2020 2 MIN READ

Like virtually every other industry since the turn of the millennium, marketing has been in a state of flux and disruption as practitioners grapple with applying traditional marketing principles in the digital age, writes Nick Morgan co-founder of Vudoo. Now that we’re two decades into the 2000s, we’ve seen enough of the evolution of media… Read more »

Features

Why your business needs to be on social now more than ever

- June 4, 2020 2 MIN READ

With rapidly changing market conditions due to COVID 19, communicating with customers via social media has never been more important, writes social media guru Carissa Hill. It is imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed. Every business owner should have at least a pinned post on… Read more »

video
Digital

Video Power: Giving social media what it wants

- May 1, 2020 3 MIN READ

Video is becoming more and more needed by business owners if you want to maximise the reach you can get from social media platforms. Businesses who have jumped on the video bandwagon during the Covid-19 crisis have seen great results with using video, writes social media expert Nicola Moras. For instance, we’ve seen Chris Hemsworth… Read more »

Features

Don’t let your content marketing be lazy

- February 10, 2020 2 MIN READ

According to the Content Marketing Institute, 70 per cent of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58 per cent) and those without any type of strategy (56 per cent, 2015). To keep up with this frantic demand for content, it is… Read more »

Features

7 Steps to marketing yourself like a Rockstar

- October 9, 2019 4 MIN READ

We all get inspired by the confidence that oozes out of a Rockstar when we see them on stage or performing. We love it when they step into their own and we get taken on a journey with them throughout their performance. Their mastery over their voice, their certainty and commitment to the performance. We… Read more »

Features

How businesses can use CX to create brand loyalty

- July 23, 2019 3 MIN READ

There is ambiguity surrounding what Customer Experience (CX) really means. Essentially, CX is a tool, used to build a client base, beginning with the first impression a customer has and growing to define their end-to-end experience with a business or corporation. Because CX is an umbrella for so much, including advertisements, website usability, and product… Read more »

Digital

5 hot digital tips to take your marketing next level

- February 19, 2019 < 1 MIN READ

Digital marketing strategy has never been more important for brands. In this quickly evolving environment, it’s critical for companies and organisations to have a strategy in place that can deliver on business objectives while developing a strong online presence and providing a seamless customer experience. Here Anna Kertesz from digital CX agency Guerrilla, shares her… Read more »

Features

You’ve got mail: is email a dying art? Hardly

- January 9, 2019 3 MIN READ

As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »