News

Is discounting the answer to increased sales? Maybe not!

- June 3, 2019 2 MIN READ

Australia’s small businesses are discounting products too heavily according to new research by Salmat. The Salmat 2019 Marketing Report reveals while small businesses believe discounting is key to capturing customers, consumers are looking for value for money above all, rather than the cheapest offering.

Marketing

Hootsuite report reveals global social media trends

- December 7, 2018 2 MIN READ

Social media management service Hootsuite’s third annual social media trends report has revealed more and more brands are using paid social as their organic reach declines and messaging apps such as Facebook Messenger and WeChat are opening up new opportunities for marketers. The Social Trends 2019 report reveals building trust should be a vital part of… Read more »