Australia’s small businesses are discounting products too heavily according to new research by Salmat. The Salmat 2019 Marketing Report reveals while small businesses believe discounting is key to capturing customers, consumers are looking for value for money above all, rather than the cheapest offering.
Understanding marketing trends can be the driving force to a brand or business’s success, whereas a lack of key market insights can lead to its demise. As marketing practices shift from personal to online, personalisation becomes key to cut through. With the introduction of the internet, we have more access to the intricate details of… Read more »
Social media management service Hootsuite’s third annual social media trends report has revealed more and more brands are using paid social as their organic reach declines and messaging apps such as Facebook Messenger and WeChat are opening up new opportunities for marketers. The Social Trends 2019 report reveals building trust should be a vital part of… Read more »