One thing that we can all agree on is that people do business with people. So how can you make your brand so engaging that it feels as though you are dealing with a person? How do you create a business that evokes in your clients the sense that they know it as intimately as… Read more »
Is the set and forget mentality of marketing automation at risk of ruining the prospects of Aussie small businesses? Tim Hyde believes it is. According to Hyde, the ‘best practice’ of automated marketing is nullifying the connections between customers and businesses and it’s time to take a different approach. “The basic idea of marketing automation… Read more »
Holiday seasons such as Christmas and the new year provide a great opportunity for small businesses to boost their sales and Easter is no exception. Recent results from an IBISWorld report show Australians are set to spend $210 million dollars on chocolate this Easter. Yet you don’t have to be in the confectionary industry to… Read more »
With Australians set to spend $210 million on chocolate this Easter, here are a few ways to get your business in on the sugar rush. Hashtags and locations. Do a quick search of popular hashtags for your industry as well as popular Easter hashtags. Make sure to include these in your post caption or as… Read more »
Building a media story for your brand is like baking a cake, writes PR specialist Jocelyn Simpson, from I Do My Own PR, it takes the right ingredients and good timing. PR is one of the most powerful weapons you have in your marketing arsenal. When your business appears in the media it’s like a… Read more »
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