Features

You’ve got mail: is email a dying art? Hardly

- January 9, 2019 3 MIN READ

As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »

Features

Is the future of advertising user generated content?

- September 2, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »

Digital

Is a messenging app the new SMB marketing must have?

- August 31, 2018 3 MIN READ

Messaging is an integral part of billions of people’s daily lives around the world.  Facebook currently estimates over 3.5B people around the world will use a messaging app this year. And over 1 in 2 people say messaging has replaced other types of conversations they are having. With this in mind, messaging provides untold opportunities… Read more »

Features

Want your brand to have impact? Think about colour psychology!

- August 13, 2018 3 MIN READ

While colour psychology has been around for decades, many small business owners are missing out on the potential benefit it could bring their brand. Instead, they are choosing colours they like, rather than those proven to generate success. Colours create an emotional reaction in humans, and according to neuroscientist Antonio Damasio, how consumers feel about… Read more »

Features

8 ways SMBs can improve their marketing campaigns

- July 27, 2018 5 MIN READ

Whether it’s through email, social media, phone call, cloud, or in person, changing technologies have created an overwhelming array of opportunities for businesses to grow and reach consumers. More than that, there is a mounting chorus of people and blog posts talking about the necessity of marketing analytics. For a small or medium-sized business (SMB),… Read more »

Features

Try these 5 Easter tips to get your business hopping

- March 27, 2018 2 MIN READ

Holiday seasons such as Christmas and the new year provide a great opportunity for small businesses to boost their sales and Easter is no exception. Recent results from an IBISWorld report show Australians are set to spend $210 million dollars on chocolate this Easter. Yet you don’t have to be in the confectionary industry to… Read more »