News

Content Marketing 101: What you need to know

- July 19, 2019 3 MIN READ

The concept of content marketing has been around for a long time and it’s not going away any time soon. It’s likely you’ve heard of the term before and are possibly already executing your own form of it (whether you are aware of it or not). To put it simply, content marketing is a type of marketing that sees brands share materials… Read more »

Digital

Five tips for marketing your small business in 2019

- February 6, 2019 5 MIN READ

It goes without saying that 2019 should be the year you focus your efforts on digital marketing. With 60 per cent of Australians using the Internet more than five times a day, there’s a sizable market out there which you can tap into. More importantly, they want to be able to find information about your… Read more »

Features

You’ve got mail: is email a dying art? Hardly

- January 9, 2019 3 MIN READ

As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »

Features

Is the future of advertising user generated content?

- September 2, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »

Digital

Is a messenging app the new SMB marketing must have?

- August 31, 2018 3 MIN READ

Messaging is an integral part of billions of people’s daily lives around the world.  Facebook currently estimates over 3.5B people around the world will use a messaging app this year. And over 1 in 2 people say messaging has replaced other types of conversations they are having. With this in mind, messaging provides untold opportunities… Read more »

Features

Want your brand to have impact? Think about colour psychology!

- August 13, 2018 3 MIN READ

While colour psychology has been around for decades, many small business owners are missing out on the potential benefit it could bring their brand. Instead, they are choosing colours they like, rather than those proven to generate success. Colours create an emotional reaction in humans, and according to neuroscientist Antonio Damasio, how consumers feel about… Read more »

Features

8 ways SMBs can improve their marketing campaigns

- July 27, 2018 5 MIN READ

Whether it’s through email, social media, phone call, cloud, or in person, changing technologies have created an overwhelming array of opportunities for businesses to grow and reach consumers. More than that, there is a mounting chorus of people and blog posts talking about the necessity of marketing analytics. For a small or medium-sized business (SMB),… Read more »

Digital

6 tips to create a successful email marketing campaign

- May 14, 2018 4 MIN READ

Email marketing campaigns can bring a host of potential benefits to businesses. In fact, email is continually applauded by marketers all over the world for delivering the highest return on investment (ROI) of all marketing channels. One survey even revealed email achieves a median ROI of 122% – more than four times higher than social… Read more »