Features

Why you should build a personal brand alongside your business

- February 12, 2020 2 MIN READ

Every business owner should have a personal brand on social media because customers and clients connect with people, not products and services. It’s important for business owners because increasingly customers want to know the people behind the product. Consumers naturally trust individuals more than companies and organisations and feel more comfortable purchasing products from people… Read more »

Features

Don’t let your content marketing be lazy

- February 10, 2020 2 MIN READ

According to the Content Marketing Institute, 70 per cent of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58 per cent) and those without any type of strategy (56 per cent, 2015). To keep up with this frantic demand for content, it is… Read more »

Features

7 Steps to marketing yourself like a Rockstar

- October 9, 2019 4 MIN READ

We all get inspired by the confidence that oozes out of a Rockstar when we see them on stage or performing. We love it when they step into their own and we get taken on a journey with them throughout their performance. Their mastery over their voice, their certainty and commitment to the performance. We… Read more »

News

Content Marketing 101: What you need to know

- July 19, 2019 3 MIN READ

The concept of content marketing has been around for a long time and it’s not going away any time soon. It’s likely you’ve heard of the term before and are possibly already executing your own form of it (whether you are aware of it or not). To put it simply, content marketing is a type of marketing that sees brands share materials… Read more »

Digital

Five tips for marketing your small business in 2019

- February 6, 2019 5 MIN READ

It goes without saying that 2019 should be the year you focus your efforts on digital marketing. With 60 per cent of Australians using the Internet more than five times a day, there’s a sizable market out there which you can tap into. More importantly, they want to be able to find information about your… Read more »

Features

You’ve got mail: is email a dying art? Hardly

- January 9, 2019 3 MIN READ

As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »