eofy sales
Sales

How to leverage EOFY sales with paid advertising

- June 11, 2024 3 MIN READ

  Here’s a riddle: What am I? Many businesses often dread hearing this, while others greet this with excitement. If your guess is the end of the financial year (EOFY) you’re correct! The end of the financial year is a great chance for businesses to increase sales and even clear out any slow-moving inventories they… Read more »

B2B marketing requires a specific strategy. Marketers sit around a table scattered with sticky notes and papers, crafting a plan.
Marketing

A simple guide to understanding B2B marketing

- August 24, 2023 3 MIN READ

Unlike business-to-consumer marketing, B2B marketing presents its unique set of challenges and opportunities, writes marketing expert  Adam Stewart, founder of Digital Bond Marketing. But here’s a quick guide to help get you started on the right path. B2B Marketing Strategies Search Engine Optimisation (SEO) Search Engine Optimisation is a key component of B2B digital marketing. By ensuring… Read more »

Tips for real estate marketing from Airbnb
Marketing

5 real estate marketing lessons to ‘steal’ from Airbnb

- September 22, 2022 5 MIN READ

Effective real estate marketing shouldn’t be boring. There are several innovative strategies that you can steal from more prominent brands like Airbnb to engage with your target audiences effectively, writes marketing expert, Nick Brogden. Airbnb was launched in 2008 and soon became one of the top online platforms for vacation rentals and homestays. Founders Brian… Read more »

Smiling woman pointing to herself, feeling proud
Marketing

Self-promotion is NOT a dirty word: 4 steps to finding the confidence to promote yourself

- June 2, 2022 5 MIN READ

Are you afraid that if you embark on a little self-promotion, you’ll be shouted down as egotistical or ‘full of yourself’? PR and marketing specialist Annette Densham says it’s time to ditch that attitude, quick smart! There’s an insidious poison in the modern business world. This poison wraps tendrils around the soul, trapping voices that… Read more »

Public relations diagram explainer
Marketing

The power of PR: Five ways public relations can help your SEO

- February 24, 2022 4 MIN READ

Public relations (PR) and search engine optimisation (SEO) should work together to give you the right brand coverage and marketing success. But do you know how to achieve this? Digital marketing expert, Nick Brogden explains. Google loves brands. Bigger brands enjoy higher rankings, new content ranking boosts, and they also remain unaffected by negative SEO… Read more »

restech
Digital

Is ResTech the missing link in your marketing arsenal?

- August 18, 2021 3 MIN READ

The global pandemic has changed the way businesses have had to operate and pivot to new ways of working and thinking.  These pivots have altered the forecasted growth across many industries – leaving marketers with a unique challenge in learning to understand the shifts in sentiment. This results in re-adjusting strategies, often on the fly,… Read more »