Marketing

The secret to successful marketing: repeat, repeat, repeat

- October 16, 2020 3 MIN READ

Surprisingly as it might sound, marketing and branding is often more about discipline than it is about creativity. One of the keys to successful marketing is the discipline required for consistency. Consistency of message. Consistency of medium. Consistency of tonality and consistency of your brand personality. Consistency ranks right up at Number One on the… Read more »

marketing
Marketing

Top marketing tips for your business in the new normal

- October 12, 2020 3 MIN READ

Navigating the uncharted waters of the ongoing pandemic has forced many Australian small business owners to adapt their long-term, carefully thought-out business plans and marketing strategies. While parts of the country are gently emerging into the ‘new normal’, the reverberations of the pandemic will continue to raise questions for business owners and entrepreneurs,writes Suzanne Mitchell,… Read more »

Marketing

Why tough times can be good times for smart marketers

- August 21, 2020 5 MIN READ

Why does a downturn in spending and confidence see many companies ‘retreat’ (cut their marketing budgets) in order to weather the storm? This strategy, of course, is an easy one to justify (especially by those responsible for finances) and has the added advantage of seemingly bolstering (some would say camouflaging), earnings by simply cutting marketing… Read more »

Features

7 post-pandemic digital marketing tips you don’t want to miss

- May 22, 2020 3 MIN READ

Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »

Features

Why you should build a personal brand alongside your business

- February 12, 2020 2 MIN READ

Every business owner should have a personal brand on social media because customers and clients connect with people, not products and services. It’s important for business owners because increasingly customers want to know the people behind the product. Consumers naturally trust individuals more than companies and organisations and feel more comfortable purchasing products from people… Read more »

Features

Don’t let your content marketing be lazy

- February 10, 2020 2 MIN READ

According to the Content Marketing Institute, 70 per cent of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58 per cent) and those without any type of strategy (56 per cent, 2015). To keep up with this frantic demand for content, it is… Read more »

Features

7 Steps to marketing yourself like a Rockstar

- October 9, 2019 4 MIN READ

We all get inspired by the confidence that oozes out of a Rockstar when we see them on stage or performing. We love it when they step into their own and we get taken on a journey with them throughout their performance. Their mastery over their voice, their certainty and commitment to the performance. We… Read more »