Marketing

The secret to successful marketing: repeat, repeat, repeat

- October 16, 2020 3 MIN READ

Surprisingly as it might sound, marketing and branding is often more about discipline than it is about creativity. One of the keys to successful marketing is the discipline required for consistency. Consistency of message. Consistency of medium. Consistency of tonality and consistency of your brand personality. Consistency ranks right up at Number One on the… Read more »

Digital

9 marketing tips that will improve your small business

- September 16, 2020 5 MIN READ

Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »

Marketing

Why tough times can be good times for smart marketers

- August 21, 2020 5 MIN READ

Why does a downturn in spending and confidence see many companies ‘retreat’ (cut their marketing budgets) in order to weather the storm? This strategy, of course, is an easy one to justify (especially by those responsible for finances) and has the added advantage of seemingly bolstering (some would say camouflaging), earnings by simply cutting marketing… Read more »

Features

7 post-pandemic digital marketing tips you don’t want to miss

- May 22, 2020 3 MIN READ

Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »

Digital

How to create a successful marketing strategy

- July 28, 2017 3 MIN READ

With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign.… Read more »