Surprisingly as it might sound, marketing and branding is often more about discipline than it is about creativity. One of the keys to successful marketing is the discipline required for consistency. Consistency of message. Consistency of medium. Consistency of tonality and consistency of your brand personality. Consistency ranks right up at Number One on the… Read more »
Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »
Why does a downturn in spending and confidence see many companies ‘retreat’ (cut their marketing budgets) in order to weather the storm? This strategy, of course, is an easy one to justify (especially by those responsible for finances) and has the added advantage of seemingly bolstering (some would say camouflaging), earnings by simply cutting marketing… Read more »
Over the last few months, Australian small businesses have faced what, for many of them, will be the biggest challenge in their business journey. But for all the concern and uncertainty, we’ve heard many inspiring stories of small business owners innovating, and seeing their businesses not only survive but grow and evolve, writes Suzanne Mitchell,… Read more »
Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »
Google has been the driving force in the evolution of search towards mobile computing. That’s because mobile devices now dominate all search traffic and almost everyone has an internet-connected device. Google’s last update emphasised the importance of responsive design and soon a new update will take it a stage further. In short, you need to… Read more »
Growth advisor Lielette Calleja gives her tips on how to stop hoping for customers and actually cut through the noise with a great marketing strategy that will reach your online audience… In my capacity as both a business cloud accountant and growth advisor to small businesses, I often find that my clients are relying… Read more »
With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign.… Read more »
Just 22.6 per cent of Australian businesses are utilising online marketing channels.
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