Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »
Google has been the driving force in the evolution of search towards mobile computing. That’s because mobile devices now dominate all search traffic and almost everyone has an internet-connected device. Google’s last update emphasised the importance of responsive design and soon a new update will take it a stage further. In short, you need to… Read more »
Growth advisor Lielette Calleja gives her tips on how to stop hoping for customers and actually cut through the noise with a great marketing strategy that will reach your online audience… In my capacity as both a business cloud accountant and growth advisor to small businesses, I often find that my clients are relying… Read more »
With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign.… Read more »
Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be sure that good brands… Read more »
Just 22.6 per cent of Australian businesses are utilising online marketing channels.