Influencer marketing has taken the world by storm. More brands than ever are utilising authentic, ‘everyday people’ to showcase their products and services with incredible results, writes So Social CEO, Amani Youssef. As the plethora of options in each industry continue to grow, and new brands expand their reach, consumers are always looking for… Read more »
Creating a successful SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around for a long time, SMS marketing has never looked more appealing. It’s one of those nifty little platforms that is often under-utilised and overlooked… Read more »
When first exploring digital marketing and social media, it’s okay to not necessarily know exactly what you want to achieve. Many small business owners simply start out with ideas such as “I want more sales”, or “I just want the phone to ring”, or “I want people to talk about my company”. If you want… Read more »
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