market research
Marketing

Do you want your business to stand out in 2022? Then it’s time to do your market research

- November 22, 2021 3 MIN READ

Market research is a vital contributor to any company’s success. For smaller businesses though, conducting market research is more often than not overlooked because of the traditional high-cost barrier, writes Lamia Lee, Regional Director ANZ of Lucid. However, there is another option that is not so widely known and that is do-it-yourself (DIY) market research.… Read more »

Business Advice

Why is content marketing so important?

- June 15, 2017 4 MIN READ

In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »