Business Advice

Why is content marketing so important?

- June 15, 2017 4 MIN READ

In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »

Business Advice

Social media masterclass: videos

- May 20, 2017 4 MIN READ

One of the more recent trends on social media is to include short videos to help promote your small business. All of the major social platforms now allow sharing of video content in one form or another. So, if you use social media for digital marketing, you need to consider video in your campaigns. Let’s… Read more »

Business Advice

3 simple tips to improve your blog’s performance

- May 16, 2017 2 MIN READ

Blogs are a great way to expand your brand’s presence, show your authority within your industry and attract new customers. However, actually getting conversions from your blog can take time and experimentation. Perhaps you are wondering why your blog isn’t getting much traffic, or maybe why the traffic you are getting isn’t translating into new paying clients or… Read more »

Business Advice

Social media masterclass # hashtags

- May 8, 2017 2 MIN READ

Hashtags have become a popular tool for digital marketers and can be helpful to promote your small business on social media. Done correctly, they can be very powerful in promoting events, marketing products and services, or simply building engagement and brand awareness. At the same time, it’s also easy to misuse them and alienate potential clients… Read more »

Business Advice

6 digital marketing myths

- May 2, 2017 4 MIN READ

Despite being around for a couple of decades, digital marketing is still in its infancy. One of the curious features about this type of marketing is how fast it changes. Its guidelines have been developed hand-in-hand with the evolution of digital social platforms so, unsurprisingly, best practice guidelines have also undergone rapid change. As digital… Read more »

Features

How to keep customers coming back

- April 24, 2017 3 MIN READ

Perhaps you’ve invested time and money into developing a website to promote your small business but your visitors aren’t being converted into paying customers. Even worse, some of your potential customers are leaving without even exploring what you have to offer. Here are some of the most common problems that cause this and how to fix… Read more »

Resources

5 minute masterclass: marketing metrics

- April 10, 2017 4 MIN READ

Any digital marketing strategy is worthless unless you track its performance. Here are email marketing metrics that are the most important to evaluate. Ready to learn five email marketing metrics that every business owner should know? Click-Through Rate (CTR) Definition: The percentage of recipients who click on one or more links inside the email How it’s… Read more »

Business Advice

7 ways to respond to social media critics

- March 16, 2017 4 MIN READ

Even the most reputable businesses will be subject to criticism on social media at some point. Sometimes a critic’s complaints may be legitimate; other times it may be a social media troll trying to stir up trouble and attention. Either way, because social media are public platforms, how you respond will be observed by thousands… Read more »

Business Advice

How to improve your website ranking

- March 10, 2017 3 MIN READ

Competition for the top rankings in the search engine results page is increasing. Changes in Google’s algorithms have prioritised images, videos, local search and expanded text ads, causing many digital marketers to neglect their organic (standard) search listing. So here are some tips to help you master the basics and make your search listings stand… Read more »

Growth

Digital strategy: discover the secret formula for building links

- March 2, 2017 3 MIN READ

There are many ways to build up a successful collection of links for your site. Before we get started though, let me be clear: links represent relationships and connections. Therefore, before you try to source links, focus on building relationships and delivering value. Pursuing links solely for SEO purposes without established relationships based on trust can… Read more »

Business Advice

This trend is the exciting future of SEO

- February 22, 2017 4 MIN READ

The only thing that stays true about SEO is the fact that its constantly changing. An emerging trend that is continuing to grow in momentum is voice search. Ever since Apple rolled out Siri on the iPhone 4S in October 2011, the way people search the internet has started changing. According to Google, 20 per… Read more »