Why no one is reading your content
Digital

Why no one is reading your content

- December 1, 2017 3 MIN READ

Producing quality content is of paramount importance but even when you get it right there is still no guarantee that anyone will read it. Clearly, there’s more involved in getting your posts read than just content alone. Let’s look at why your content isn’t getting the attention it deserves and how you can fix that.… Read more »

Business Basics

How to turn your blogs into conversions

- October 3, 2017 3 MIN READ

Blogs can be a little different to more formal websites showcasing products and services. But if you are looking to prompt an action or response from your visitors many of the same rules apply. Whether it is encouraging a visitor to download a free ebook, register an account, or sign up for a service, you’ll… Read more »

Business Basics

How many links do I need for SEO?

- September 27, 2017 3 MIN READ

Backlinks are one of the key factors of Search Engine Optimisation. If you are not familiar with them, they are simply links from external sites that point to content on your website. Unfortunately, there is no one-size-fits-all rule regarding their use so in this article we are going to briefly look at different ideas on… Read more »

Business Basics

How to boost ecommerce conversions

- September 7, 2017 4 MIN READ

In this article we will look at how you can use local information to enhance your conversion rate. This will be of particular interest to small businesses which have a physical store and an online presence. If the two support one another, it will boost conversions both online and for your local store. If your… Read more »

Business Basics

How to increase social media website interactions

- September 1, 2017 4 MIN READ

One of the reasons businesses leverage the power of social networking as part of their digital marketing strategy is that it brings them closer to their customers and clients. In doing so, they create a stronger customer-focused culture. But traditional websites still need to be a part of the strategy. By integrating social elements into… Read more »

Features

Social media masterclass: Facebook & chatbots

- August 14, 2017 3 MIN READ

We are now living in the age of artificial intelligence where companies are figuring out how to embed human smarts into machines to help improve customer relations. While not everyone is a fan of this technology, it has come a long way and can automate some processes when used well. We all have heard of… Read more »

Business Basics

Utilising Instagram for engagement

- June 22, 2017 3 MIN READ

These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who are too busy to… Read more »

Business Basics

Why is content marketing so important?

- June 15, 2017 4 MIN READ

In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »

Business Basics

Social media masterclass: videos

- May 20, 2017 4 MIN READ

One of the more recent trends on social media is to include short videos to help promote your small business. All of the major social platforms now allow sharing of video content in one form or another. So, if you use social media for digital marketing, you need to consider video in your campaigns. Let’s… Read more »