linkedin
Business Advice

Small business and personal branding: 5 lessons from the past for LinkedIn success today

- June 28, 2024 3 MIN READ

  In the days of our grandparents, the essence of small business was deeply intertwined with personal branding. My grandad, for instance, owned a hardware store and an engineering company. Everyone in town knew him, admired his dedication, and trusted his expertise. He built his reputation on hard work, honesty, and a personal touch that… Read more »

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Social Media

Does your LinkedIn brand look like a desperate Dan or Debbie?

- July 10, 2023 3 MIN READ

  There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are… Read more »

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PR

How to make social media part of your PR strategy

- April 24, 2023 3 MIN READ

  While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »

linkedin for business
Growth

LinkedIn 2020 was more than business and celebrity influencers

- December 21, 2020 4 MIN READ

LinkedIn was officially launched in May 2003 as a professional job and employment networking platform. It was said to be invented from the Californian living room of Reid Hoffman. Suffice to say that 17 years on it has changed the world and how business, governments, industry, workplaces and people do business, manage careers and network. … Read more »

News

Poll reveals video is not the golden preference on LinkedIn

- June 4, 2020 4 MIN READ

Businesses are both consumers and curators of content on LinkedIn.  Whether deliberating on the best content format to reach target markets or wading through the newsfeed as a consumer, all will be confronted with a plethora of choices, quality of content, formats and opinions, writes LinkedIn expert and Founder of DARE Group Australia, Sue Parker.… Read more »

Features

4 steps to find potential clients on LinkedIn

- September 10, 2019 2 MIN READ

If your business lies in the area of professional services, there’s no better place to make connections than on LinkedIn. Follow these four steps to search for potential new clients. You can start by searching for people and companies on LinkedIn.  You also have the option to filter your search, and how much you can… Read more »