There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are… Read more »
While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »
So, you’ve scored yourself some excellent PR wins, but are you making the most of them? Samantha Dybac, CEO and founder at The PR Hub, explains a few ways to ensure as many people as possible notice your hard-earned PR achievements. In my article for Kochie’s Business Builders last month I answered some of the… Read more »
LinkedIn was officially launched in May 2003 as a professional job and employment networking platform. It was said to be invented from the Californian living room of Reid Hoffman. Suffice to say that 17 years on it has changed the world and how business, governments, industry, workplaces and people do business, manage careers and network. … Read more »
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
Time you could be spending sewing face masks, baking sourdough, looting stores or waiting for Q’s next cryptic instruction. Let’s consider whether adding another connection to another stranger is actually going to help you achieve anything, or whether the value of your time is actually all going to Microsoft (which owns LinkedIn). How many contacts… Read more »
It is acknowledged that the vast majority of Australia’s 11M+ LinkedIn members seek to impress, inspire and influence others in some way shape or form. And personal profiles are the nucleus for that success. As LinkedIn continues to grow exponentially, so has the debate on whether profiles should be written in the 1st or 3rd… Read more »
Businesses are both consumers and curators of content on LinkedIn. Whether deliberating on the best content format to reach target markets or wading through the newsfeed as a consumer, all will be confronted with a plethora of choices, quality of content, formats and opinions, writes LinkedIn expert and Founder of DARE Group Australia, Sue Parker.… Read more »
LinkedIn offers a variety of tools you can use for your small business that go beyond the basics of building a profile and networking with your colleagues. With around 10 million registered users in Australia and with just about half of those users logging in every month, LinkedIn is a valuable channel to add to… Read more »
If your business lies in the area of professional services, there’s no better place to make connections than on LinkedIn. Follow these four steps to search for potential new clients. You can start by searching for people and companies on LinkedIn. You also have the option to filter your search, and how much you can… Read more »
Eighteen years ago I started my first small business providing corporate gift services from my kitchen table. I was 24 and operating out of a small two-bedroom apartment in Melbourne, so it’s no surprise the local café became my office. Meeting prospective clients face-to-face was transformational. My story soon changed from rags to riches, when… Read more »
Advertising aside, there are plenty of ways to get your business front and centre on LinkedIn. It is widely recognised as a way to showcase an individual person (I often call it like having a resume on steroids!), but it is also an excellent tool to market your business. When you think of the business name… Read more »
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