linkedin for business
Social Media

Stop lurking, and start leveraging (LinkedIn, that is)

- April 26, 2024 3 MIN READ

LinkedIn is now a strategic tool for business owners, not just its inaugural use which was pretty much a glorified digital CV. Hi, I’m Friska, founder of Fresh by Friska, a multiple award-winning boutique change management consulting, advisory, capability building and facilitation service for leaders of global businesses. Since its inception in 2003, LinkedIn has… Read more »

overconfident businessman with collar flared and wearing a crown
Social Media

Does your LinkedIn brand look like a desperate Dan or Debbie?

- July 10, 2023 3 MIN READ

  There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are… Read more »