Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. In order to deliver accurate results, search engines use complex algorithms to index and classify all of the content they… Read more »
Keywords are a very important component of digital marketing as using the right keywords on your website help your customers find you. Unfortunately, many businesses take this practice too far and end up with keyword stuffing – which is a huge turn off for visitors and can even get your site blacklisted in Google. At… Read more »
Search engine optimisation (SEO) is a term which often intimidates a lot of business owners, but it doesn’t need to.