Business Basics

How many links do I need for SEO?

- September 27, 2017 3 MIN READ

Backlinks are one of the key factors of Search Engine Optimisation. If you are not familiar with them, they are simply links from external sites that point to content on your website. Unfortunately, there is no one-size-fits-all rule regarding their use so in this article we are going to briefly look at different ideas on… Read more »

Business Basics

How to increase social media website interactions

- September 1, 2017 4 MIN READ

One of the reasons businesses leverage the power of social networking as part of their digital marketing strategy is that it brings them closer to their customers and clients. In doing so, they create a stronger customer-focused culture. But traditional websites still need to be a part of the strategy. By integrating social elements into… Read more »

Business Basics

60-second tip: how much is your time really worth?

- July 31, 2017 < 1 MIN READ

Our Business Builders time management expert Kate Christie says there are four costly things involved in any thing that you do: financial cost, opportunity cost, emotional and physical cost. This helpful 60-second video tip will guide you to improve your time management skills which have a significant impact on both you and your small business. Kate’s top 3 tips:… Read more »

Features

10 of our most tempting chocolatiers

- July 7, 2017 4 MIN READ

We have chosen ten enticing chocolatiers from around the country. Which one is your favourite? If you want the chance for your small business featured on Kochie’s Business Builders please let us know by commenting below or sending us a message here. Chocamama, VIC Melbourne-based Chocamama specialise in premium chocolates and confectionery. They are experts at mixing… Read more »

Business Basics

The power of mobile marketing

- July 5, 2017 3 MIN READ

Creating a successful SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around for a long time, SMS marketing has never looked more appealing. It’s one of those nifty little platforms that is often under-utilised and overlooked… Read more »

Business Basics

Which social video metrics are best?

- June 29, 2017 4 MIN READ

Many business owners fear tracking the metrics of their social media performance as there are so many different metrics, it can be confusing to know what to focus on. However, the downside of not measuring the results of your strategy is, by neglecting solid data you can be unaware of your strengths and weaknesses and… Read more »

Business Basics

Utilising Instagram for engagement

- June 22, 2017 3 MIN READ

These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who are too busy to… Read more »