Digital

On-site vs Off-site: which is more important in SEO?

- October 18, 2017 4 MIN READ

The vast number of factors that search ranking algorithms take into account to determine the order in which to display search engine rankings makes it impossible to predict how much impact one change will have on your SEO. External environmental factors including what your competitors are doing in terms of SEO, or the patterns of… Read more »

Business Basics

How to turn your blogs into conversions

- October 3, 2017 3 MIN READ

Blogs can be a little different to more formal websites showcasing products and services. But if you are looking to prompt an action or response from your visitors many of the same rules apply. Whether it is encouraging a visitor to download a free ebook, register an account, or sign up for a service, you’ll… Read more »

Business Basics

How many links do I need for SEO?

- September 27, 2017 3 MIN READ

Backlinks are one of the key factors of Search Engine Optimisation. If you are not familiar with them, they are simply links from external sites that point to content on your website. Unfortunately, there is no one-size-fits-all rule regarding their use so in this article we are going to briefly look at different ideas on… Read more »

Business Basics

How to boost ecommerce conversions

- September 7, 2017 4 MIN READ

In this article we will look at how you can use local information to enhance your conversion rate. This will be of particular interest to small businesses which have a physical store and an online presence. If the two support one another, it will boost conversions both online and for your local store. If your… Read more »

Features

Social media masterclass: Facebook & chatbots

- August 14, 2017 3 MIN READ

We are now living in the age of artificial intelligence where companies are figuring out how to embed human smarts into machines to help improve customer relations. While not everyone is a fan of this technology, it has come a long way and can automate some processes when used well. We all have heard of… Read more »

Business Basics

How to take control of your digital presence

- July 31, 2017 4 MIN READ

Review sites have been proven to influence consumer behaviour. They encourage customers to make phone calls, and visit physical stores or websites. They also have benefits for marketers in terms of SEO and improving search rankings. I always strongly encourage businesses to claim and complete profiles on business review sites such as Yelp and TripAdvisor… Read more »

Business Basics

Utilising Instagram for engagement

- June 22, 2017 3 MIN READ

These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who are too busy to… Read more »

Business Basics

3 simple tips to improve your blog’s performance

- May 16, 2017 2 MIN READ

Blogs are a great way to expand your brand’s presence, show your authority within your industry and attract new customers. However, actually getting conversions from your blog can take time and experimentation. Perhaps you are wondering why your blog isn’t getting much traffic, or maybe why the traffic you are getting isn’t translating into new paying clients or… Read more »