One of the most common pitfalls spokespeople and companies make when engaging with the media is to think that information can be given to journalists ‘off the record’. Once an interview starts, you can expect every word you utter to be potentially used in a story, writes Anthony Caruana and Kathryn Van Kuyk, co-CEOs… Read more »
Media interviews can be nerve-wracking and feel way out of your wheelhouse as a business owner, but they are an essential PR tool to help build brand awareness and trust in your business. Samantha Dybac, CEO and founder at The PR Hub and host of the Influence Unlocked podcast, has five top tips to help… Read more »
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