Features

Wanna be instafamous? Here’s what you need to know

- June 3, 2019 3 MIN READ

These days anyone with a smartphone has the access to become Instafamous. We have all seen the rise of influencers, with even companies such as Tribe (Founded by Jules Lund) sourcing influencers to promote products and services. But access doesn’t equal ability. Being famous for the sake of being famous doesn’t seem to be the… Read more »

Features

How to convert Instagram likes into Instagram sales

- March 22, 2019 3 MIN READ

Ever since Instagram implemented its shopping tool, brands have been pushing to build their following in an effort to generate sales. However, unfortunately, that’s not how it always works. More followers and more likes does not necessarily equal more sales. Yes, it certainly has the potential to drive customers to your online site, however without… Read more »

Features

The best Instagram tips to build your following

- November 15, 2018 4 MIN READ

“Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go, Instagram is still in… Read more »

Business Basics

Utilising Instagram for engagement

- June 22, 2017 3 MIN READ

These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who are too busy to… Read more »

Business Basics

How to drive traffic on social media

- June 19, 2017 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. A measured approach Whilst social media should be essential to your marketing mix, you do need to be clear on your objectives and have a grasp of… Read more »

Business Basics

Social media masterclass: videos

- May 20, 2017 4 MIN READ

One of the more recent trends on social media is to include short videos to help promote your small business. All of the major social platforms now allow sharing of video content in one form or another. So, if you use social media for digital marketing, you need to consider video in your campaigns. Let’s… Read more »