Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

Features

The best Instagram tips to build your following

- October 14, 2020 4 MIN READ

Updated 14 October 2020. “Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go,… Read more »

Features

How to master Instagram to boost your likes and make sales

- September 15, 2020 3 MIN READ

Updated 15 September 2020. Instagram likes don’t always translate to Instagram sales. Ever since the social media powerhouse implemented its shopping tool, brands have been pushing to build their following but aren’t sure why these follows aren’t converting to sales. Without an in-depth strategy, likes and follows are simply vanity metrics. They essentially don’t mean… Read more »

Features

Wanna be instafamous? Here’s what you need to know

- June 3, 2019 3 MIN READ

These days anyone with a smartphone has the access to become Instafamous. We have all seen the rise of influencers, with even companies such as Tribe (Founded by Jules Lund) sourcing influencers to promote products and services. But access doesn’t equal ability. Being famous for the sake of being famous doesn’t seem to be the… Read more »