Instagram today is much different from what it was three years ago. Organic growth is on the decline, which means you need to find other ways to expand your reach and engage with your audience. writes social media expert Amani Youssef. One way to do this is to really get social by following accounts… Read more »
Building and maintaining a strong online presence is crucial for businesses today. While social media platforms like Instagram are often associated with visually engaging content and connecting with followers, they also provide the perfect opportunity to collect email addresses explains social media expert Amani Youssef. A super easy yet underused Instagram story sticker called… Read more »
Increasing engagement on Instagram can be achieved through various strategies, including posting high-quality content that is trending or controversial, engaging with other users and being as consistent as possible, but some strategies are more effective than others, explains social media expert, Amani Youssef. If you want to boost your engagement, you need to look… Read more »
If your business has not yet discovered the power of automation, digital marketing expert, Amberlea Henriques, founder of AdSocial shares the innovative AI-driven marketing tools you should be using to up the ante on your Insta. Do you want to take your Instagram next-level without any ‘human’ intervention? These four Instagram marketing tasks are… Read more »
Maximise your Instagram profile and you’ll maximise your followers and engagements, says So Social founder Amani Youseff. In a technologically advancing society that manifests, communicates and engages across social media platforms such as Instagram, it’s paramount to utilise your Instagram profile to its fullest potential. Keeping your Instagram profile updated with posts and stories on… Read more »
We are currently in the midst of an Instagram hacking pandemic, and right now, it’s never been more important to make sure that your account’s security is up to date, writes Amani Youssef, founder of So Social. In the last twelve months, you’ve probably been DM’d from accounts you’ve followed these familiar words: ‘Can you… Read more »
If you want more eyes on your content, robust Instagram Search Engine Optimisation (SEO) is vital to your Instagram strategy, writes social media strategist and coach, Emily-Rose Hills. There’s no point having great content if no one can find you. If you’ve been posting informative, educational content and getting crickets, you need to focus on… Read more »
With the rise of popular video-only social media platforms like TikTok, many small business owners are wondering if there’s still value in utilising Instagram’s Reels feature. Founder of So Social, Amani Youssef, explains why Reels are still relevant and how to use them for your business. You’ve been living under a rock if you haven’t heard… Read more »
Instagram Reels are a great way to get your brand in front of people who don’t already follow you, but what’s the secret to their success? Business coach and social media strategist for the NRL, Emily-Rose Hills, breaks down the Instagram Reel secrets you needed to know yesterday. You’ve been living under a rock if… Read more »
Updated 14 October 2020. “Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go,… Read more »
Updated 15 September 2020. Instagram likes don’t always translate to Instagram sales. Ever since the social media powerhouse implemented its shopping tool, brands have been pushing to build their following but aren’t sure why these follows aren’t converting to sales. Without an in-depth strategy, likes and follows are simply vanity metrics. They essentially don’t mean… Read more »
These days anyone with a smartphone has the access to become Instafamous. We have all seen the rise of influencers, with even companies such as Tribe (Founded by Jules Lund) sourcing influencers to promote products and services. But access doesn’t equal ability. Being famous for the sake of being famous doesn’t seem to be the… Read more »
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