In an age of influencer fraud it can be tricky to know how to choose the right influencer for your brand and, to know how to protect yourself so things don’t go wrong. Anthony Richardson, director at Q-83, a platform that authenticates Influencers, shares his top tips. True Reach > Followers Just like any publisher,… Read more »
Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar co-founder and CEO James Begley gives KBB the lowdown. Time and time again, we see one-off deals between… Read more »
With international women’s day just around the corner we thought we would take the opportunity to shine a spotlight on some fabulous women in business. This list celebrates ten women who have taken a leap of faith and are making a name for themselves in small business.
Kerrie Denton is a motivational coach who launched her website motivation2conquer.com as an online business in 2016. She says, “I am a fairly new small business. I commenced with my motivational coaching service. I do offer a one off session to help give some direction but I specialise in a six week personal development program.… Read more »
Here are four tips to keep in mind when working with influencers to get customers through the door.
Learn how you can take responsibility for your blunder and move on while diminishing negative effects to your brand.