In an age of influencer fraud it can be tricky to know how to choose the right influencer for your brand and, to know how to protect yourself so things don’t go wrong. Anthony Richardson, director at Q-83, a platform that authenticates Influencers, shares his top tips. True Reach > Followers Just like any publisher,… Read more »
These days anyone with a smartphone has the access to become Instafamous. We have all seen the rise of influencers, with even companies such as Tribe (Founded by Jules Lund) sourcing influencers to promote products and services. But access doesn’t equal ability. Being famous for the sake of being famous doesn’t seem to be the… Read more »
As a business owner, you need to be both smart and efficient with your marketing dollar, your time and where you put your energy. This outlay all demands a return on investment Yet how do you know where to focus your attention? Recently Forbes shared that 78 per cent of consumers say companies’ social media posts… Read more »
A new study by Kaizen has revealed influencer marketing could be the worst way for your business to spend its marketing budget. The study found influencers have very little impact on increasing a brand’s search rankings or social shares. The news comes following hot on the heels of a survey by popular smartphone manufacturer, Oppo, which found… Read more »
From stylist to fashion designer to reality star and best-selling author, Rachel Zoe’s career has pivoted more times than a cat has lives. Made famous the world over thanks to the Bravo reality show The Rachel Zoe Project, the fashion icon is passionate about living a life of style. Her successful business ventures include The… Read more »
Here are four tips to keep in mind when working with influencers to get customers through the door.