Lululemon store front
Marketing

The influencer secrets we can learn from cult brands

- June 14, 2023 4 MIN READ

  Cult brands like Peloton, Lululemon, Apple and Cartier are more than just the sum of their products. As cultural institutions in their own right, they are elite, enduring and highly desirable. These are brands that inspire next-level obsession amongst a core group of devotees who go on to create an entire social phenomenon with… Read more »

social media influencers making unboxing video
Social Media

How to stop sucking at influencer marketing!

- April 18, 2023 4 MIN READ

  Influencer marketing has taken the world by storm. More brands than ever are utilising authentic, ‘everyday people’ to showcase their products and services with incredible results, writes So Social CEO, Amani Youssef. As the plethora of options in each industry continue to grow, and new brands expand their reach, consumers are always looking for… Read more »

Young woman creating product placement influencer video for social media
News

Influencers beware: The ACCC is cracking down on misleading posts

- January 30, 2023 2 MIN READ

  Social media influencing can be a lucrative business, particularly in the beauty and wellness space, where influencers can be paid thousands for endorsements. But those who fail to fess up that they’ve been paid for product placement had better beware, as the Australian Competition and Consumer Commission (ACCC) has their eye on them. The watchdog… Read more »

influencer instagram post
Social Media

Why an Influencer Agreement is absolutely vital for a successful partnership

- May 2, 2022 4 MIN READ

Influencer marketing is big business. And with big business can come big pitfalls, especially if you don’t have an effective Influencer Agreement in place, writes Shalini Nandan-Singh, founder of Love Your Legals. Influencer marketing is a social media marketing strategy where influencers’ endorsement or mention of a particular product works as a recommendation or promotion of… Read more »

Legal

Important! New rules for influencer product advertising your business needs to know

- April 4, 2022 3 MIN READ

With recent changes announced by the Therapeutic Goods Administration (TGA), here is what you need to check if you’ve ever worked with an influencer and before you start working with any influencer in the future, writes Shalini Nandan-Singh, founder of Love Your Legals. Picture this social media post: your favourite influencer rises up out of… Read more »

Influencer personality social media post
Social Media

Influencer marketing 101: Top tips for small businesses ready to give it a go

- March 22, 2022 3 MIN READ

So, you’re feeling ready to dip your toe into the world of influencer marketing to give your business a boost? Vista Australia’s senior director in marketing, sales & CX, Linda McDonald, shares her starting guide to influencer marketing. These days, influencer marketing is one of the leading strategies for small businesses. Partnering with influencers can… Read more »

TikTok app open on phone
Social Media

The rise of TikTok – and why it feels like everyone is becoming an ‘influencer’

- March 17, 2022 4 MIN READ

With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist for the NRL, Emily-Rose Hills delves into the rise of TikTok influencers, and reveals some important changes coming to the rules around influencer advertising in the health and wellness sector in… Read more »