social media influencers making unboxing video
Social Media

How to stop sucking at influencer marketing!

- April 18, 2023 4 MIN READ

  Influencer marketing has taken the world by storm. More brands than ever are utilising authentic, ‘everyday people’ to showcase their products and services with incredible results, writes So Social CEO, Amani Youssef. As the plethora of options in each industry continue to grow, and new brands expand their reach, consumers are always looking for… Read more »

influencer instagram post
Social Media

Why an Influencer Agreement is absolutely vital for a successful partnership

- May 2, 2022 4 MIN READ

Influencer marketing is big business. And with big business can come big pitfalls, especially if you don’t have an effective Influencer Agreement in place, writes Shalini Nandan-Singh, founder of Love Your Legals. Influencer marketing is a social media marketing strategy where influencers’ endorsement or mention of a particular product works as a recommendation or promotion of… Read more »