In a world where customers expect an always-on brand, available 24/7 and across multiple channels, it’s a challenge just to run a business, let alone grow one. According to BrightTalk, 80% of marketers report their lead generation efforts are only slightly or somewhat effective. The marketing landscape has become crowded and consumers more selective on… Read more »
It’s no secret that a lot of hard work and dedication goes into starting something new, and small business is no exception. While many Australians dream of starting a small business, not all go on to make it a reality. If you’re considering starting a small business, it’s essential that you’re armed with the right… Read more »
One of the fundamental online marketing techniques is to gain meaningful traffic to your website and boost your social media presence through great content. Many of us need a little help to come up new innovative ideas for content and luckily there are lots of tools we can use to draw inspiration. In this article… Read more »
As Mark Zuckerberg says, “in a world that’s changing so quickly, the only strategy that is guaranteed to fail is not taking risks.”
Most small businesses do not give enough attention to intellectual property as they are focused on the daily tasks of running their business.