Hashtags continue to play a significant role in organising and categorising content on social media platforms including Instagram and TikTok. Hashtags help users discover relevant content. They can increase the visibility and reach of your content, making it easier for others to find and engage with your posts, explains social media expert Amani Youssef. Hashtags… Read more »
If you want more eyes on your content, robust Instagram Search Engine Optimisation (SEO) is vital to your Instagram strategy, writes social media strategist and coach, Emily-Rose Hills. There’s no point having great content if no one can find you. If you’ve been posting informative, educational content and getting crickets, you need to focus on… Read more »
Almost every business has a presence on at least one social media channel these days but how many are actually doing it well enough to positively benefit their business? Social media is an integral part of any effective digital marketing strategy. There are numerous brands out there successfully using social media to build their relationship… Read more »
Hashtags have become a popular tool for digital marketers and can be helpful to promote your small business on social media. Done correctly, they can be very powerful in promoting events, marketing products and services, or simply building engagement and brand awareness. At the same time, it’s also easy to misuse them and alienate potential clients… Read more »
The value of Twitter lies in engaging followers. Here are seven of the most common Twitter mistakes that businesses make.
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