Features

How can you tell if someone is a ‘good hire’?

- September 15, 2017 3 MIN READ

Dr Amantha Imber, an innovation psychologist, best-selling author, and founder of innovation consultancy, Inventium, has helped many businesses innovate more successfully. She works with the likes of Google, Virgin Airlines and Commonwealth Bank. Here, she shares with Business Builders her personal interviewing processes to help you always get the best hire. According to Dr Amantha, there is… Read more »

Features

How to be a better employer

- September 13, 2017 4 MIN READ

If you’re running a small business, you’re probably still learning what it means to be an employer. Keep on assigning tasks to your employees, and they will never develop leadership skills that are necessary for the growth of your company. It’s possible to train particular skills in your employees and help them learn how to be a… Read more »

Business Basics

How to boost ecommerce conversions

- September 7, 2017 4 MIN READ

In this article we will look at how you can use local information to enhance your conversion rate. This will be of particular interest to small businesses which have a physical store and an online presence. If the two support one another, it will boost conversions both online and for your local store. If your… Read more »

Business Basics

How to take control of your digital presence

- July 31, 2017 4 MIN READ

Review sites have been proven to influence consumer behaviour. They encourage customers to make phone calls, and visit physical stores or websites. They also have benefits for marketers in terms of SEO and improving search rankings. I always strongly encourage businesses to claim and complete profiles on business review sites such as Yelp and TripAdvisor… Read more »

Business Basics

How to grow your business with trade shows

- July 13, 2017 3 MIN READ

My small business, Things by Bean, began as ten birthday cards stored in a biscuit tin. It was trade show marketing that took my company from biscuit tin to full time career. After my first trade show, the stockist list grew from just three local retailers to nearly 20 retailers across Australia. Not only did… Read more »

Business Basics

Utilising Instagram for engagement

- June 22, 2017 3 MIN READ

These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who are too busy to… Read more »

Competition

WIN! $60,000 worth of small business support & lunch with David Koch! This competition has now ended.

- May 25, 2017 4 MIN READ

News flash: the lucky winner is Just Mums Recruitment! Just Mums Recruitment have won $63,727 worth of small business support from Kochie’s Business Builders experts including from KBB Digital 1 x Our Top of the Range Custom Website. Web Premier Package = $13,200, 1 x Enterprise Grade Web Hosting & Management for 6 months =… Read more »

Features

These tips will help protect your brand

- April 18, 2017 3 MIN READ

We know that in today’s competitive marketplace just offering a great product or service will no longer cut it. For a business to be successful, a fantastic product must also be paired with a fantastic brand to represent it. When you are just starting out as a small business owner, conceptualising, establishing and implementing measures… Read more »

Business Basics

Small business shouldn’t be a ‘bank for big business’

- April 12, 2017 3 MIN READ

The Australian Small Business and Family Enterprise Ombudsman (ASBFEO) today called on the Australian Government to legislate to set a maximum payment time for big businesses to pay their small business suppliers. The ASBFEO today released findings from its Inquiry into Payment Times and Practices in Australia. The Inquiry found widespread evidence of a growing trend… Read more »