Bailey Nelson has gone from the Bondi Markets to 110 stores globally in 10 years. As an omnichannel business, they’ve been using Google Ads to engage with consumers who are actively looking for eyewear – before they even step into a store. In 2012, Peter Winkle and Nick Perry took out a stall at Sydney’s… Read more »
The words “innovative”, “passionate” and “collaborative” aren’t usually associated with accounting and bookkeeping, yet that’s exactly what Hot Toast is known for. “I fell in love with being the non-creative in a room full of creatives,” says Hot Toast director and founder Sarah Lawrance of her background doing auditing for Screen Australia. She founded Hot… Read more »
Google is expected to create 28,000 new jobs over the next five years as they serve up a billion-dollar investment in Australian innovation. The Google’s Digital Future Initiative will deliver a billion dollars in Australian infrastructure, research and partnerships. Google Australia & New Zealand Managing Director Mel Silva says under the Digital Future Initiative, the… Read more »
Google and Google Australia misled consumers about its use of personal location data, according to Australia’s Federal Court in a landmark legal decision. Consumer watchdog the ACCC took Google to court in October 2019 over the use of location data collected through Android mobile devices between January 2017 and December 2018, in a world-first enforcement… Read more »
By now you have no doubt heard about the News Media Bargaining Code that is currently being referred by the Australian Senate to the Economics Legislation Committee for an inquiry and report that is due on the 12 February 2021. The main argument of discussion has been the possibility, if this bill is passed, to… Read more »
Google has announced that it is considering removing its entire search engine from Australia amid attempts by the government to introduce a law that that forces tech giants like Facebook and Google to share news royalties with publishers, writes Amy Miocevich, small business marketing expert and author of Very Good Marketing: For Small Business. Although… Read more »
Video can be a powerful tool to help you spread the word about your business. So why not try these hacks to make the most of YouTube to promote your business? They say there are more than 500 hours of YouTube video uploaded every minute with almost 500 billion videos watched by users each day.… Read more »
Here are seven quick things that you can do now to improve your SEO rankings.
Retailers have played a vital role in Australia’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and supporting jobs, writes Renee Gamble, Industry Director, Retail, Google Australia. Google’s push to help Aussie retailers As more Australian businesses turn to e-commerce, we’ve been focused… Read more »
If you are using the internet to market your products or services, then making sure you rank well in the search results is going to be very important. In fact, Search Engine Optimisation (SEO) is so important that you can even hire professionals who specialise in it. But, before you shell out your hard-earned funds… Read more »
Google Australia has launched the Google for Small Business Covid-19 online hub to provide helpful advice and resources to small and medium businesses as they navigate challenges caused by the spread of coronavirus. The resources are designed to help businesses communicate effectively with their customers and employees, and maintain business operations and continuity planning in… Read more »
Google has launched a free digital skills hub aimed at providing every Australian with the digital skills they need in order to make the most of the web. Grow with Google was launched at a special event in Sydney’s west attended by over 500 members of the business, school and local community. Google Australia’s Managing Director,… Read more »
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