News

Google launches online learning hub to upskill Aussies

- March 18, 2019 < 1 MIN READ

Google has launched a free digital skills hub aimed at providing every Australian with the digital skills they need in order to make the most of the web. Grow with Google was launched at a special event in Sydney’s west attended by over 500 members of the business, school and local community. Google Australia’s Managing Director,… Read more »

News

Sydney hosts free digital seminars for small business

- March 20, 2018 2 MIN READ

Small business owners wanting to get the lowdown on digital can enrol for a series of free seminars to be hosted by the City of Sydney this month. The first seminar, ‘Learn to grow your audience using Google’ will kick off on March 28 at Customs House. Amongst the speakers sharing their tips and tricks… Read more »

Business Basics

Why no-one is finding your ecommerce website in Google

- November 1, 2017 3 MIN READ

If you’re a small business offering online products, chances are you’re hosting your site with a third-party specialist in ecommerce hosting. You are probably also taking advantage of their Content Management System (CMS) and online payment processing facilities to do the hard work for you. It’s often the most cost-efficient way to get your products… Read more »

News

Do you have what it takes to be a regional online hero?

- October 10, 2017 < 1 MIN READ

In today’s competitive market you cannot run a small business without having an online presence. But getting that presence right is not as simple as just slapping up a DIY website. Delivering the optimal site for your brand can take time and money. Yet with millions of Australians now turning to the internet for their… Read more »

Business Basics

Why is content marketing so important?

- June 15, 2017 4 MIN READ

In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »

Business Basics

6 quick wins for better SEO

- February 17, 2017 4 MIN READ

If you are using the internet to market your products or services, then making sure you rank well in the search results is going to be very important. In fact, Search Engine Optimisation (SEO) is so important that you can even hire professionals who specialise in it. But, before you shell out your hard-earned funds… Read more »

Resources

Google says goodbye to desktop websites

- February 1, 2017 3 MIN READ

Not too long ago, Google announced a major revision in the way it was going to rank pages in its search results. Since the majority of searches were being made from mobile devices, Google decided it was time to begin rolling out a mobile-first strategy. What that meant for internet users was that mobile-friendly websites… Read more »