Google has launched a free digital skills hub aimed at providing every Australian with the digital skills they need in order to make the most of the web. Grow with Google was launched at a special event in Sydney’s west attended by over 500 members of the business, school and local community. Google Australia’s Managing Director,… Read more »
Small business owners wanting to get the lowdown on digital can enrol for a series of free seminars to be hosted by the City of Sydney this month. The first seminar, ‘Learn to grow your audience using Google’ will kick off on March 28 at Customs House. Amongst the speakers sharing their tips and tricks… Read more »
If you’re a small business offering online products, chances are you’re hosting your site with a third-party specialist in ecommerce hosting. You are probably also taking advantage of their Content Management System (CMS) and online payment processing facilities to do the hard work for you. It’s often the most cost-efficient way to get your products… Read more »
In today’s competitive market you cannot run a small business without having an online presence. But getting that presence right is not as simple as just slapping up a DIY website. Delivering the optimal site for your brand can take time and money. Yet with millions of Australians now turning to the internet for their… Read more »
If you’re a small business owner and you haven’t yet registered on Google My Business now might be a good time to do it. Google have just added a new posting feature to their business product making it very useful as part of your digital marketing strategy. It’s still early days but we think it… Read more »
In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »
Search engine optimisation (SEO) is a term which often intimidates a lot of business owners, but it doesn’t need to.
If you are using the internet to market your products or services, then making sure you rank well in the search results is going to be very important. In fact, Search Engine Optimisation (SEO) is so important that you can even hire professionals who specialise in it. But, before you shell out your hard-earned funds… Read more »
Not too long ago, Google announced a major revision in the way it was going to rank pages in its search results. Since the majority of searches were being made from mobile devices, Google decided it was time to begin rolling out a mobile-first strategy. What that meant for internet users was that mobile-friendly websites… Read more »
Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.