Young Gen Z woman taking selfie with shopping bags
Marketing

How your business can build a loyal Gen Z customer base

- March 17, 2023 3 MIN READ

  Gen Z consumers are redefining how people like to shop, which makes them an important audience for small businesses to pay attention to and consider engaging with, writes Harry Lowes, Director of Mid-Market ANZ, Meta. Gen Z are highly skilled with technology, value both online and in-person shopping, and want the businesses they engage… Read more »