Gen Z consumers are redefining how people like to shop, which makes them an important audience for small businesses to pay attention to and consider engaging with, writes Harry Lowes, Director of Mid-Market ANZ, Meta. Gen Z are highly skilled with technology, value both online and in-person shopping, and want the businesses they engage… Read more »
As a 19-year-old social media marketing expert and founder of Blacker Media, Patrick Blacker knows the ins and outs of attracting Millennial and Gen Z buyers to brands. He explains how leading with purpose is the best way to attract this savvy new generation of consumers. According to Afterpay research, Millennials and Generation Z currently… Read more »
The COVID-19 global pandemic has helped to inspire a new wave of young entrepreneurs who are putting passion ahead of pay in their careers, writes Tamara Oppen, Managing Director of GoDaddy Australia. New research into the career aspirations of 18 to 24-year-olds has revealed the pandemic has had a transformational impact on Generation Z, with… Read more »
New research from human skills development organisation Maxme reveals Australian businesses are worried new graduates aren’t equipped to handle the new world of work. The study found 85 per cent of business leaders believe current grads lack both the technical and soft skills needed to succeed. Hello quarter-life crisis Renata Sguario, founder of Maxme says… Read more »
Earlier this year Deloitte released their annual global millennial survey which canvassed the views of over 13,000 Gen Y and 4000 Gen Z from around the globe. Unsurprisingly, the study revealed a lack of trust for big business and uncertainty of the future. Alongside this increased pessimism was a rise in the number of millennials… Read more »
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