Build trust fast in small business

- April 10, 2017 5 MIN READ

Usually in sales conversations, you spend a lot of time on ‘small talk’ and swapping random personal stories to try to build rapport with your customer or a potential client. Building rapport with someone before you launch into what you really want them to buy not only is good business sense, but also makes scientific sense,… Read more »


Tell a great story they’ll remember

- April 4, 2017 5 MIN READ

Stories in small business has become, for want of another term, ‘big business’. Ultimately using authentic and appropriate stories helps your message be understood and remembered both by customers and in the press. What’s more, stories have the power to increase engagement, buy-in and trust …all critical components in small business when you are attempting to… Read more »