Digital

What no one is telling you about Facebook Messenger reach

- February 9, 2018 3 MIN READ

The key to any successful marketing campaign is engagement. Regardless of whether your objective is sales, sign ups, or just raising awareness, getting your message across is essential. In order to achieve this, we usually emphasise factors such as developing relevant, quality content, providing a great user experience (especially on mobile devices), and optimising content… Read more »

Facebook’s SMB expert shares 10 last minute tips to make the most of Christmas
Business Basics

Facebook’s SMB expert shares 10 last minute tips to make the most of Christmas

- December 19, 2017 3 MIN READ

Facebook’s new Head of SMB for Australia and New Zealand, Kaylie Smith, has put together her top 10 tips for small businesses wanting to ramp up their marketing ahead of Xmas. Target those last-minute shoppers.  Haven’t started your Christmas promotions yet? Well, you can be sure that a large number of customers still haven’t given… Read more »

customer demographics | facebook marketing
Business Basics

These 3 Facebook secrets could double your e-commerce

- November 9, 2017 4 MIN READ

Small businesses struggle to convert Facebook views to sales without being highly targeted. Here’s how to invest wisely to double your e-commerce sales. You may have noticed that Facebook’s algorithms now limit the reach of brands’ posts, which means businesses need to invest in paid promotion and advertising to get the results they once achieved… Read more »

Business Basics

How to increase social media website interactions

- September 1, 2017 4 MIN READ

One of the reasons businesses leverage the power of social networking as part of their digital marketing strategy is that it brings them closer to their customers and clients. In doing so, they create a stronger customer-focused culture. But traditional websites still need to be a part of the strategy. By integrating social elements into… Read more »

Features

Social media masterclass: Facebook & chatbots

- August 14, 2017 3 MIN READ

We are now living in the age of artificial intelligence where companies are figuring out how to embed human smarts into machines to help improve customer relations. While not everyone is a fan of this technology, it has come a long way and can automate some processes when used well. We all have heard of… Read more »

Business Basics

How to take control of your digital presence

- July 31, 2017 4 MIN READ

Review sites have been proven to influence consumer behaviour. They encourage customers to make phone calls, and visit physical stores or websites. They also have benefits for marketers in terms of SEO and improving search rankings. I always strongly encourage businesses to claim and complete profiles on business review sites such as Yelp and TripAdvisor… Read more »

Business Basics

How to drive traffic on social media

- June 19, 2017 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. A measured approach Whilst social media should be essential to your marketing mix, you do need to be clear on your objectives and have a grasp of… Read more »

Business Basics

Social media masterclass: videos

- May 20, 2017 4 MIN READ

One of the more recent trends on social media is to include short videos to help promote your small business. All of the major social platforms now allow sharing of video content in one form or another. So, if you use social media for digital marketing, you need to consider video in your campaigns. Let’s… Read more »

Features

Why is 3pm Wednesday the best time to use Facebook Ads?

- April 20, 2017 3 MIN READ

Many industry professionals will give you very black and white answers about the best time to post on Facebook and turn on your ads. However, although there are some general metrics to be aware of, there is no universal answer to this question or a one-size-fits-all approach. Complications with Facebook Firstly, Facebook’s algorithms are quite… Read more »