News

The news you need to know: Friday September 27, 2019

- September 27, 2019 2 MIN READ

Grab your dose of the daily news. Get the lowdown on the news the matters to small business owners. Here’s what you need to know on Friday, September 27, 2019. Australia falls behind in global digital competitiveness index Australia has dropped to 14th place in the Global Digital Competitiveness Index as concerns grow that Australia’s… Read more »

News

Australian startup Stackla sues Facebook for blocking access to the social media giant’s public data

- September 24, 2019 < 1 MIN READ

The AFR reports that Stackla, co-founded in 2012 by Damien Mahoney and Peter Cassidy, lodged proceedings in the US District Court in San Francisco last week. Meanwhile, the US Congress wants to see Facebook documentation relating to the ban as part of a government investigation into anti-competitive behaviour. Stackla is an AI-powered user-generated content (UGC)… Read more »

Features

 5 tips to get you started with Facebook Ads

- March 26, 2019 2 MIN READ

Believe it or not, most sales-based businesses don’t have their social pages set up correctly for advertising before they begin spruiking their products. Understanding the science behind Facebook can set you up for successful advertising campaigns leading to more sales and exposure to your business.  Emma Barr, founder of iLEADS a lead generation tool for… Read more »

News

Instagram rolls out new shopping features globally

- September 20, 2018 < 1 MIN READ

Instagram has upped the ante this week by announcing the global launch of its shopping feature in Stories and a new personalised shopping channel in the Explore feed. The update means users will now be able to shop directly from a brand’s story. The roll-out follows a trial of the service in June, which saw… Read more »

Digital

Is a messenging app the new SMB marketing must have?

- August 31, 2018 3 MIN READ

Messaging is an integral part of billions of people’s daily lives around the world.  Facebook currently estimates over 3.5B people around the world will use a messaging app this year. And over 1 in 2 people say messaging has replaced other types of conversations they are having. With this in mind, messaging provides untold opportunities… Read more »

News

Report confirms growth opportunities for SMBs that use Facebook

- August 24, 2018 < 1 MIN READ

A new report commissioned by Facebook has revealed there are socio-economic benefits for many businesses using social media to connect with their customers. The report by PwC, commissioned by Facebook, measured the benefits of using online platforms such as Facebook and Instagram. The Connecting Benefits report suggests Facebook and Instagram is allowing SMBs to connect… Read more »

News

Facebook launches Workplace for Good

- June 22, 2018 < 1 MIN READ

Facebook has opened up its Workplace for Good tool to provide a critical solution for not-for-profits and educational institutions to share best practice, engage with experts and leverage community-building tools. The tool had been previously rolled out as a beta to a number of Australian not-for-profits and educational groups who are already reporting great results from the tool.… Read more »