facebook ban
Marketing

Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is bloody dangerous 

- February 22, 2021 3 MIN READ

I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed  into believing that Facebook loved them and would be a never-ending fountain… Read more »

News

How the government handed Facebook a free pass

- February 19, 2021 4 MIN READ

The Conversation is a great news site. But, for the most part, people don’t read it like a newspaper. Instead, articles on specialised topics are shared with other people. One way is via Facebook. Yesterday, almost none of that was possible worldwide for the Conversation’s Australian content because Facebook opted to ban all news (even… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

News

Still time to apply for Facebook’s small business grant program

- September 16, 2020 < 1 MIN READ

Small business owners have until September 22 to apply for a piece of Facebook’s business grant program. As part of its commitment to helping small businesses through the pandemic, Facebook has launched USD $100 million grant program to support up to 30,000 eligible small businesses in more than 30 countries. Australia’s one of the countries… Read more »