social media phone notifications
Social Media

Everything you need to know about Meta’s new Recurring Notifications

- February 27, 2023 4 MIN READ

  Dubbed the ‘email’ of today’s socially-savvy generation, Recurring Notifications or RN, is a one-time opt-in where individuals subscribe to receive communications delivered via Meta messaging apps (Messenger & Instagram Direct Message). Here’s what you need to know according to social media expert, Amberlea Henriques, founder of AdSocial. Bypassing the need to provide an email… Read more »

facebook ban

Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is bloody dangerous 

- February 22, 2021 3 MIN READ

I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed  into believing that Facebook loved them and would be a never-ending fountain… Read more »


When Facebook turned off Australian news it took 1000s of Aussie businesses with it

- February 22, 2021 5 MIN READ

The Australian small business community is reeling from the impact of Facebook’s decision to block news on its site. The arbitrary nature of the platform’s algorithm has seen it remove the posts of 1000s of Australian businesses, effectively shutting down their accounts. After an extremely tough 12 months, it’s a bitter pill for small businesses,… Read more »


How the government handed Facebook a free pass

- February 19, 2021 4 MIN READ

The Conversation is a great news site. But, for the most part, people don’t read it like a newspaper. Instead, articles on specialised topics are shared with other people. One way is via Facebook. Yesterday, almost none of that was possible worldwide for the Conversation’s Australian content because Facebook opted to ban all news (even… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

Social Media

Facebook rolls out Business Suite to streamline use for business owners

- September 21, 2020 2 MIN READ

Facebook has rolled out Business Suite to give small business owners the ability to communicate more easily with their customers. Facebook Business Suite will allow businesses to reach more customers, with simultaneous posting to both Instagram and Facebook which makes staying connected easy. Business Suite will also allow users to get all their Facebook and… Read more »


Still time to apply for Facebook’s small business grant program

- September 16, 2020 < 1 MIN READ

Small business owners have until September 22 to apply for a piece of Facebook’s business grant program. As part of its commitment to helping small businesses through the pandemic, Facebook has launched USD $100 million grant program to support up to 30,000 eligible small businesses in more than 30 countries. Australia’s one of the countries… Read more »