Features

You’ve got mail: is email a dying art? Hardly

- January 9, 2019 3 MIN READ

As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »

Digital

Tools to help perfect your marketing email

- October 5, 2018 3 MIN READ

Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.… Read more »

Features

5 hacks to improve your small business marketing results

- September 12, 2018 3 MIN READ

From SEO to understanding analytics to syncing sales and marketing data… Follow these tips and tricks to help your small business deliver killer marketing campaigns without the big price tag. When times get tough and you’re running your business on a tight budget, marketing is sometimes the first pillar to fall by the wayside. Many… Read more »

Digital

5 ways to grow repeat business using email campaigns

- September 3, 2018 3 MIN READ

There’s no doubt that winning new customers can lead to business growth. In fact, studies have revealed top performing e-commerce businesses – described as those that experience rapid growth after six months in business – acquire new customers 3.5 times faster than their competition! But, while this might sound obvious, what you might not know… Read more »

Features

8 ways SMBs can improve their marketing campaigns

- July 27, 2018 5 MIN READ

Whether it’s through email, social media, phone call, cloud, or in person, changing technologies have created an overwhelming array of opportunities for businesses to grow and reach consumers. More than that, there is a mounting chorus of people and blog posts talking about the necessity of marketing analytics. For a small or medium-sized business (SMB),… Read more »

Features

7 steps to marketing success on a shoestring

- July 25, 2017 3 MIN READ

Whether you’ve got a new small business or have already started one, at the end of the day it’s all about finding the right customers and making those sales. Marketing is important for not only making that first sale but turning it into repeat business. The good news is small businesses and home entrepreneurs have… Read more »

Resources

5 minute masterclass: marketing metrics

- April 10, 2017 4 MIN READ

Any digital marketing strategy is worthless unless you track its performance. Here are email marketing metrics that are the most important to evaluate. Ready to learn five email marketing metrics that every business owner should know? Click-Through Rate (CTR) Definition: The percentage of recipients who click on one or more links inside the email How it’s… Read more »

Marketing

Top 10 marketing tools for 2017

- January 4, 2017 3 MIN READ

This marketing stack – the term used to describe multiple marketing tools –  are ten of the best to consider for your marketing and advertising. Which ones are right for your small business? # 1. Google Analytics You can identify the basic profile of the customers including demographics, age, gender, and user activities on their… Read more »