We see the stats everywhere. Email marketing delivers an ROI of 38:1. It’s 40x as effective as Facebook or Twitter. It helps you build a deeper connection with your audience. If that’s the case, why are so many people struggling to realise the benefits of email marketing? asks Nick Brogdan. Why personalisation is a must The simple answer is… Read more »
Social may get all the buzz, yet email marketing remains one of the most effective ways to get your business noticed by customers. It’s easy to think of email marketing as the poor relation of the marketing tribe. It doesn’t seem to have the same sparkle as a social post or well-designed display ad. Yet… Read more »
Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.… Read more »
As more and more people turn to social media to get their marketing messages across, Maddison Selleck, Chief BDO VentraIP argues there is still a place for email marketing. There has been an unmissable and inarguable trend in the world of marketing, where corporations and SMEs have been using social media platforms to get their message… Read more »
From SEO to understanding analytics to syncing sales and marketing data… Follow these tips and tricks to help your small business deliver killer marketing campaigns without the big price tag. When times get tough and you’re running your business on a tight budget, marketing is sometimes the first pillar to fall by the wayside. Many… Read more »
There’s no doubt that winning new customers can lead to business growth. In fact, studies have revealed top performing e-commerce businesses – described as those that experience rapid growth after six months in business – acquire new customers 3.5 times faster than their competition! But, while this might sound obvious, what you might not know… Read more »
Whether it’s through email, social media, phone call, cloud, or in person, changing technologies have created an overwhelming array of opportunities for businesses to grow and reach consumers. More than that, there is a mounting chorus of people and blog posts talking about the necessity of marketing analytics. For a small or medium-sized business (SMB),… Read more »
Email marketing campaigns can bring a host of potential benefits to businesses. In fact, email is continually applauded by marketers all over the world for delivering the highest return on investment (ROI) of all marketing channels. One survey even revealed email achieves a median ROI of 122% – more than four times higher than social… Read more »
Australians spent $41.3b online last financial year. That’s almost 10 per cent in growth in one year and we have no reason to believe these staggering numbers are likely to stall in the near future. Just having an ecommerce website isn’t enough. Being online is one thing – being able to harness your ecommerce site… Read more »
Whether you’ve got a new small business or have already started one, at the end of the day it’s all about finding the right customers and making those sales. Marketing is important for not only making that first sale but turning it into repeat business. The good news is small businesses and home entrepreneurs have… Read more »
Any digital marketing strategy is worthless unless you track its performance. Here are email marketing metrics that are the most important to evaluate. Ready to learn five email marketing metrics that every business owner should know? Click-Through Rate (CTR) Definition: The percentage of recipients who click on one or more links inside the email How it’s… Read more »
While a website is indeed a basic requirement for small businesses, it is not a complete digital marketing strategy in and of itself.
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