Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.… Read more »
Whether you’re a retail store or B2B solution, getting your email marketing strategy right can be one of your greatest sales and engagement drivers. In fact, a recent report by Validity Inc. found there is a direct correlation between email marketing and business’ bottom-lines — essentially as your email numbers improve, so does revenue. The… Read more »
Once upon a time business was all conducted face-to-face or over the phone. In today’s digital world, we have live chat, social media, online forms, SMS, voice and of course, the now-ubiquitous email. There are more options than ever, but how do we know what will work best for our business? The reality is, nowadays… Read more »
Email marketing campaigns are one of the easiest and most cost effective customer retention strategies. So how can you create engaging email campaigns that work?