Twig and Vine had all but wilted a year ago. Sydney was in lockdown and events were wiped from the calendar. Business had dried up overnight for the Inner West florist, co-owned by Elaine Chew and Linda Jamieson. “We really had no idea how we were going to survive,” Elaine says. “Every event booking we… Read more »
With more than 2 million Australians starting to shop online for the first time in 2020 due to the COVID-19 pandemic, small business owners must ensure their plans for this year match the way Aussies are searching and shopping in an increasingly digital world, writes Alison O’Brien, Head of Mid-Market & SMB, PayPal Australia. The… Read more »
Marketing talent and data-driven eCommerce managers are in high demand, with growing competition among online merchants to drive performance, customer conversions, and efficient customer acquisition. But not all eCommerce businesses can hire in-house marketing staff, nor does it fit every business’ structure and strategy, writes Robin Marchant, Head of Marketing APAC, Shopify. In fact, it… Read more »
As the pandemic continues to impact small business owners’ lives and livelihoods, making the switch to selling online is becoming a necessity. Statista predicts Australia’s online shopping revenue will grow to $34.5 billion this financial year. If that’s not reason enough to jump aboard the eCommerce train, we give you the lowdown on the other… Read more »
Christopher Mathews decided to launch his startup when his daughter came home from daycare coated in a thick layer of sunscreen. He decided to make something that was all-natural, without the chemicals that cause problems for some people and spent six months experimenting with different formulas in his kitchen and even got sunburned testing them… Read more »
Black Friday has long been associated with North American shoppers eagerly filling their carts to make the most of the pre-Christmas sales. However, the event has now evolved into one of the biggest days on the Australian retail calendar too, with November sales increasing by 42% over the ten years to 2018. But with health… Read more »
Consumer expectations change constantly and as new technologies become ingrained in the way we live and work, our interaction with businesses changes too. For example, it wasn’t long ago that ‘tap and go’ payments were uncharted territory. In 2019 four out of every five payments were contactless writes Jason Toshack, General Manager ANZ at Oracle… Read more »
There are little doubts Australia’s retailers are struggling at the moment, with coronavirus having a devastating impact on the sector. However new research reveals the eCommerce sector is booming and is likely to continue to do so. The findings come from an independent survey by parcel pick-up and drop-off (PUDO) network Hubbed. Results show Australians have embraced… Read more »
Many early eCommerce sceptics believed that online shopping would have limited appeal, as there was no way to replicate the level of personalised customer service offered by an in-store sales assistant, and for many high-touch businesses this may still be true, writes Jason Toshack, General Manager ANZ at Oracle NetSuite. However, millions of eCommerce customers… Read more »
Have a great product you’re selling online, but not getting the conversion rates you’d hoped for? There are lots of factors that have been proven to drive and improve ecommerce conversion rates that the business owner has full control over.
New research from parcel delivery service CouriersPlease reveals Australians online shopping habits have changed dramatically since the pandemic. The findings from the national survey of Australian shoppers reveals that two thirds (65 per cent) of Aussies shopped online more than they normally do, and 56 per cent will continue to do so after restrictions are… Read more »
As the coronavirus pandemic continues to disrupt traditional work practices, many business sectors are creatively adapting to online models to achieve their financial objectives. One area seeing massive growth is the online auction space. The recent introduction of social distancing rules and a ban on auction gatherings and open homes has forced many auctioneers and… Read more »
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