business tips
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Five ways to revamp your business in 2021

- February 22, 2021 4 MIN READ

With more than 2 million Australians starting to shop online for the first time in 2020 due to the COVID-19 pandemic, small business owners must ensure their plans for this year match the way Aussies are searching and shopping in an increasingly digital world, writes Alison O’Brien, Head of Mid-Market & SMB, PayPal Australia. The… Read more »

Marketing

The fundamentals of marketing your eCommerce store

- January 15, 2021 4 MIN READ

Marketing talent and data-driven eCommerce managers are in high demand, with growing competition among online merchants to drive performance, customer conversions, and efficient customer acquisition. But not all eCommerce businesses can hire in-house marketing staff, nor does it fit every business’ structure and strategy, writes Robin Marchant, Head of Marketing APAC, Shopify. In fact, it… Read more »

customer-experience
Marketing

How to master customer experience in a contactless world

- September 9, 2020 4 MIN READ

Consumer expectations change constantly and as new technologies become ingrained in the way we live and work, our interaction with businesses changes too. For example, it wasn’t long ago that ‘tap and go’ payments were uncharted territory. In 2019 four out of every five  payments were contactless writes Jason Toshack, General Manager ANZ at Oracle… Read more »

News

Great news: online shopping to boom in the next year

- September 8, 2020 2 MIN READ

There are little doubts Australia’s retailers are struggling at the moment, with coronavirus having a devastating impact on the sector. However new research reveals the eCommerce sector is booming and is likely to continue to do so. The findings come from an independent survey by parcel pick-up and drop-off (PUDO) network Hubbed. Results show Australians have embraced… Read more »

ecommerce
Marketing

3 easy steps to create the best eCommerce experience

- August 21, 2020 3 MIN READ

Long before COVID-19, eCommerce was on the rise. Rapid advances in technology have meant that buying online is easier than ever before. And many Australians now turn to their mobile as their preferred way of shopping. reports Shayne Tilley, Head of Marketing at 99designs. How to create an eCommerce experience that will stand the test… Read more »

Digital

14 tips to boost your online sales

- August 14, 2020 4 MIN READ

Have a great product you’re selling online, but not getting the conversion rates you’d hoped for? There are lots of factors that have been proven to drive and improve ecommerce conversion rates that the business owner has full control over.

News

10 online shopping habits that have changed since COVID-19

- July 15, 2020 4 MIN READ

New research from parcel delivery service CouriersPlease reveals Australians online shopping habits have changed dramatically since the pandemic. The findings from the national survey of Australian shoppers reveals that two thirds (65 per cent) of Aussies shopped online more than they normally do, and 56 per cent will continue to do so after restrictions are… Read more »