They’re brands you’ll see everywhere from Melbourne to New York to Hong Kong. But to grow internationally, they’ve had to solve a major money headache Aussie eCommerce businesses face every day. KeepCup is instantly recognisable for its reusable coffee cups and water bottles. July is known for its stylish, super-light luggage in airports, and now… Read more »
Ranking sixth globally and first within the Asia-Pacific region in the recent Shopify Entrepreneurship Index, Australian entrepreneurs proved their mettle by generating over AUD$42.1 billion in business activity last year. With a favourable ecosystem and conducive conditions, Australia is emerging as a hotbed of innovation and entrepreneurial success. However, amidst its remarkable achievements, there are… Read more »
With billions of users online, it may seem daunting, but digital commerce offers a massive opportunity to connect with potential customers and increase brand awareness, writes Harry Lowes, Director of Mid-Market ANZ, Meta. Take Kulani Kinis for example. The Australian swimwear brand saw a massive 7X growth in sales after increasing their digital marketing… Read more »
Australians’ online spending has dropped in the last year despite a growth in new online businesses and an increase in average turnover, according to a new report from fintech, Airwallex. But it’s not all doom and gloom. Data from the inaugural Airwallex Digital Economy Index, shows NSW, Queensland and Tasmanian digital businesses have seen… Read more »
In recent years, the world of commerce has seen a significant shift towards digitisation, with businesses of all sizes moving online to better serve their customers. But while the focus has largely been on direct-to-consumer (DTC) transactions, the business-to-business (B2B) sector has also been quietly undergoing a transformation of its own, writes Shaun Broughton,… Read more »
If this year’s Black Friday and Cyber Monday (BFCM) shopping season has shown us anything, it’s that consumers are still willing to part with their money despite rising inflation and living costs, providing they’re getting a good deal on good quality products. So, what does this mean as we head into the new year?… Read more »
So, you’ve got a few weeks off work, and you like the idea of starting an online store as a bit of a ‘side hustle’. Nice. I reckon every third person I speak to has had the same idea at some point – and why wouldn’t you? asks eCommerce expert Paul Waddy. eCommerce is… Read more »
Cross-border selling is a key growth engine for online retailers looking to successfully expand internationally, writes Shannon Ingrey, Big Commerce Vice President and General Manager APAC. Making it even easier is the availability of an array of third-party cross-border technology solutions that can now recognise the demands of larger catalogues and SKUs (stock keeping… Read more »
With digital becoming such a crucial component of brand identity, it’s no wonder that companies can overlook their brand’s physical presence. However, the way a brand looks and feels in the real world is crucially important for conversion, alignment and consistency, writes Reilly McHugh, Marketing Manager, SignManager. So, what do brands need to keep in… Read more »
As we head into the busiest time of year for retail, now is the time to start prepping for 2023. These customer trends could help you have a ‘happy new year’ on the horizon. Small retail businesses have a lot to think about right now. There’s increasing global inflation, ongoing supply chain delays and talent… Read more »
Why do so many new businesses fail in their first year or two, while others succeed? eCommerce guru Paul Waddy explains the top five reasons online retailers fail. One in five new businesses in Australia will fail in their first year, and online retailers are no exception to that rule. So, what are the hurdles… Read more »
The next big thing for eCommerce is coming soon to Australia, according to the trends from Asia and other overseas countries. Get ready for social commerce, writes Jenn Donovan, co-founder of Spend with Us. Those already online with a mobile-friendly website and the goal of building a community via social media platforms (as opposed to… Read more »
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